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Bachelor with an BEc degree from IPB University and 3+ years of experience in product vision, strategy, roadmap, and end-toend product management using Waterfall and Agile framework. Experienced in building innovative and engaging digital solutions in e-commerce and entertainment field.

Advanced Skills: Leadership, Product Strategy, Design & Development, Research, Partner integration, Web & Mobile Product Management, Storytelling, Agile, Design Thinking, Usability Testing, Prototyping, Metrics-driven Iterative Development, and Cross-functional Team Management.

Binar Academy

Building Product Requirement Document and led small team member to develop product of Binar Academy Mobile Apps in term of Job Connect features.

Link to Portfolio: https://drive.google.com/file/d/1wkp5QNiJN8_u153KUU2JqoWWtt_6Phqm/view

Took minor courses from the Department of Communication (Fundamentals of Communication, Mass Communication, Broadcast Media, Communication Business, Group Dynamics and Communication)

Institut Pertanian Bogor

Product Manager

Salsabila Dectylana Fajari

Pt Kb Finansia Multi Finance (Kredit Plus)

- Lead product development and management for customer retention and payment products, including bill payment, PPOB, gamification, and loyalty programs.
- Led the initiative to implement recurring payment for installment payments of cash loans with two-wheel and four-wheel collateral.
- Increased payment performance by 3% after it had previously declined due to an increase in administrative fees.
- Collaborated with third-party partners, such as Xendit (a payment gateway platform) and Prezent (a loyalty program
provider).

Jakarta, Indonesia

- Led the development and launch of a new video streaming platform that increased user engagement by 30% and generated $1M in revenue in its first year.
- Acted as a specialist for the product, working closely with cross-functional teams on UI/UX features and implementation, managing the Product backlog and prioritizing it based on changing requirements.
- Streamlined the development process and improved quality control by creating standard operating procedures (SOPs) for products and providing training to related teams.

Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia

RCTI+

- Developed and maintained QC dashboards, generating reports, catalogs, and insights that improved business intelligence efficiency and increased user engagement and revenue by 20%
- Analyzed features on Shopee Video and enhanced the user experience of the analyst portal, resulting in an 11% increase in the KPI quality control agent.
- Clustered Shopee Video content based on product, category, language, and quality, resulting in a 50% increase in user satisfaction for video references provided.

PT. Shopee International Indonesia

Product Specialist

- Increased client engagement and revenue by an average of 20% through monthly meetings, planned online promotional activities, and social media briefings.
- Led a team of graphic designers, editors, copywriters, and marketers to produce over 150 content creations, including editorial plans, designs, and copywriting, for all social media accounts managed by Bicara Project.
- Managed 30+ webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in brand awareness.

Kabupaten Bogor, Jawa Barat, Indonesia

Bicara Project

Project Manager

- Built and maintained relationships with stakeholders and partners, and conducted competitor analysis to provide innovative ideas for product development.
- Facilitated sprint planning and coordinated with developers and UI/UX designers to ensure product features were delivered according to specification.
- Collaborated with cross-functional teams to prioritize and execute product enhancements to improve user experience.
- Implemented a growth strategy using the AARRR framework, which led to a 20% increase in engagement within three months. 
- Led 30+ Go-To-Market strategy campaigns that resulted in an average increase of 15% in B2C and B2B consumer retention. 

Salsabila Dectylana Fajari’s posts