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Sofia Han
Operation Lead
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Sofia Han

Operation Lead
Expertise in In-App campaign/event concept strategist, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement. Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places.
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Kakao Entertainment
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IPB University
Jakarta, Indonesia

Featured Resume

Last updated on Mar 31st 2024

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Marketing Operations
  • Fields
    Publishing
    Media
    AdTech / MarTech
  • Work experience
    4-6 years relevant
  • Management
  • Skills
    Google Suite
    Trello
    Communication
    Creative Thinking
    Problem Solving
    Content Writing
    Meta Business Suite
    Social Media Content Creation
  • Languages
    English
    Intermediate
    Indonesian
    Native or Bilingual
    Korean
    Beginner
    Japanese
    Beginner
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Content Creator、Digital Marketing Specialist、Social Media Marketing Specialist
  • Desired work locations
    Jakarta, Indonesia
    South Tangerang, South Tangerang City, Banten, Indonesia
  • Freelance
    Full-time freelancer

Work Experience

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Service Operation Lead

Sep 2023 - Present
Jakarta, Indonesia
- Conduct analysis in-app event & suitable content for users. - Help to strategize the marketing strategy for Kakao Webtoon Indonesia. - Coordinate among HQ KR business team to ID stakeholder (Contents Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation. - Assess and comprehend variations in indicators, and carry out suitable action. - Rapidly comprehend the users needs, formulate and implement strategies.
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Social Media & Community Coordinator

Apr 2022 - Sep 2023
1 yr 6 mos
Jakarta, Indonesia
- Communicate between Marketing HQ team to Marketing team ID members. - Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team. - Localize the promotion or marketing plan. - Planning the details of marketing promotion. - Communicate the marketing & in-app campaign social media plan inquiries to design team. - Splitting works between team members. - Managing content and team schedule. - Research and build relation with community on fanbase or offline events (Kakaovers).
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Campaign Officer - In App Marketing Operation

Apr 2020 - Apr 2022
2 yrs 1 mo
Jakarta, Indonesia
Scope of works: - Plan and execute monthly campaign & events in-applications - Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers - Managing the app-designers daily workload projects by organizing the request by Trello - Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front popup banner, and other banner as requested) - Support and communication with app-third party partners Achievements: - Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased - Gaining up to 35% GMV from 9 event during 2021 - Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X Detail in-app acievement provided on the portofolio documents below
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Marketing & Business Development Associate

Nov 2019 - Mar 2020
5 mos
Kebayoran Lama, South Jakarta City, Jakarta, Indonesia
- Organize daily social media (Organics SNS) contents schedule plan - Plan daily social media (SNS) contents & communicate brief to contents marketing designers - Making ad captions copy for every new webtoons - Research marketing channels (Offline) trends and vendors - (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report) - Supporting KOL brief and activities for brand Achievements: - Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers - Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021 - Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)
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Internal Communication Staff

Jun 2019 - Oct 2019
5 mos
Jakarta, Indonesia
- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media - Support talent acquisition team and employee branding to organize the event on job fair and campus visit
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Service Branding

Nov 2018 - Jul 2019
9 mos
South Jakarta, South Jakarta City, Jakarta, Indonesia
- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards - Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes - Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA) Achievements: - Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story - Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo
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Service Quality Assurance - Customer Satisfaction Management

Mar 2018 - Oct 2018
8 mos
Jakarta, Indonesia
Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category Works Scope: - Support knowledge management specialist to daily manage the contents on internal google sites systems - Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template - Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)
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Know Your Consumer - Internship

Dec 2017 - Mar 2018
4 mos
Jakarta, Indonesia
Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities
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Creative Team Internship

Jul 2017 - Aug 2017
2 mos
Jakarta, Indonesia
Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab
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Editor In Chief

Jan 2017 - Mar 2017
3 mos
Bogor, Kp. Parung Jambu, Bogor City, West Java, Indonesia
- Organizing work plan for reporters, photographers, editors, and designers - Organizing the contents lists and magazines designs
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Editor

Jan 2016 - Jan 2017
1 yr 1 mo
Bogor, Kp. Parung Jambu, Bogor City, West Java, Indonesia
Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th
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Administrative Intern

Jan 2015 - Feb 2015
2 mos
CPWF+C8G Kampus IPB, Jl. Raya Dramaga, Babakan, Kec. Dramaga, Kabupaten Bogor, Jawa Barat 16680, Indonesia
- Handling registration & administration process, - Organize the patient & pet owner data - note the prescriptions and payment process on the petshop

Education

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Marketing/Marketing Management, General
2013 - 2017
Activities and societies
SUIJI SLP Japan Delegation | Magazine Redactors - Economics and Management Student Executive Board IPB | Technology and Information staff Management Student Executive Board IPB | Marketing and Communication AIESEC IPB | Goodwill International Scholarship Grantee
Description
Graduated on 2017 with undergraduate thesis title: The Effect of Non-Business Controlled Consumer Knowledge Source to the Consumer Decision of Using Online Culinary Discovery Platform Zomato
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Community Services
2016 - 2016
Activities and societies
SUIJI Service Learning Program
Description
Consorsium between 6 universities in Japan & Indonesia (Ehime U, Kagawa U, Kochi U, IPB U, UGM, and Universitas Hasanudin) sponsored by JASSO which focus to established the tropical agriculture, SGDs and community service for students. The essential of this program is how students can learn from villagers by see, hear, and understand. Then, students can analyze, and sustainable to solve the problem in site

Licenses & Certifications

Google
Credential ID: 76105517
Expires Dec 2022
Google
Credential ID: SBXP4JVUB
Issued Oct 2020
No Expiration Date