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My mobile marketing event app portfolio from 2018 - 2023. 

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Shout out to:
- Gedebug Team (Bukalapak)
- Analys+eam (Bukalapak)
- Kakaopage/Kakao Webtoon Indonesia Design team

Sofia Han: Mobile Marketing Portofolio

Operation Lead

Sofia Han

Google Analytics Individual Qualification

Google

The Fundamentals of Digital marketing

Expertise in In-App campaign/event concept strategist, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement. 

Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places.

Graduated on 2017 with undergraduate thesis title: The Effect of Non-Business Controlled Consumer Knowledge Source to the Consumer Decision of Using Online Culinary Discovery Platform Zomato

IPB University

Consorsium between 6 universities in Japan & Indonesia (Ehime U, Kagawa U, Kochi U, IPB U, UGM, and Universitas Hasanudin) sponsored by JASSO which focus to established the tropical agriculture, SGDs and community service for students. The essential of this program is how students can learn from villagers by see, hear, and understand. Then, students can analyze, and sustainable to solve the problem in site

Ehime University

Sofia Han Marketing & Growth Operations Jakarta, Indonesia Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem pl...

My CakeResume

Kakao Entertainment

Service Operation Lead

- Conduct analysis in-app event & suitable content for users.
- Help to strategize the marketing strategy for Kakao Webtoon Indonesia.
- Coordinate among HQ KR business team to ID stakeholder (Contents  Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation.
- Assess and comprehend variations in indicators, and carry out suitable action.
- Rapidly comprehend the users needs, formulate and implement strategies.

Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia

- Communicate between Marketing HQ team to Marketing team ID members.
- Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team.
- Localize the promotion or marketing plan.
- Planning the details of marketing promotion.
- Communicate the marketing & in-app campaign social media plan inquiries to design team.
- Splitting works between team members.
- Managing content and team schedule.
- Research and build relation with community on fanbase or offline events (Kakaovers).

Social Media & Community Coordinator

Scope of works:
- Plan and execute monthly campaign & events in-applications
- Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers
- Managing the app-designers daily workload projects by organizing the request by Trello
- Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front
popup banner, and other banner as requested)
- Support and communication with app-third party partners

Achievements:
- Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased 
- Gaining up to 35% GMV from 9 event during 2021
-  Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X

Detail in-app acievement provided on the portofolio documents below

Campaign Officer - In App Marketing Operation

- Organize daily social media (Organics SNS) contents schedule plan
- Plan daily social media (SNS) contents & communicate brief to contents marketing designers
 - Making ad captions copy for every new webtoons
- Research marketing channels (Offline) trends and vendors
- (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report)
- Supporting KOL brief and activities for brand

Achievements:
- Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers
- Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021
- Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)

Kec. Kby. Lama, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Marketing & Business Development Associate

- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media
- Support talent acquisition team and employee branding to organize the event on  job fair and campus visit

Tiket.com (PT. Global Tiket Network)

Internal Communication Staff

- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards
- Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes
- Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA)

Achievements:
- Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story
- Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo

Jakarta Selatan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Bukalapak

Service Branding

Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category

Works Scope:
- Support knowledge management specialist to daily manage the contents on internal google sites systems
- Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template
- Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)

Service Quality Assurance - Customer Satisfaction Management

Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities

Know Your Consumer - Internship

Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab

Martha Tilaar Group

Creative Team Internship

- Organizing work plan for reporters, photographers, editors, and designers
- Organizing the contents lists and magazines designs

Kota Bogor, Kp. Parung Jambu, Kota Bogor, Jawa Barat, Indonesia

Centre of Management IPB

Editor In Chief

Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th

BEM FEM IPB

Editor

- Handling registration & administration process, 
- Organize the patient & pet owner data
- note the prescriptions and payment process on the petshop

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