1. Brand Event Planning and Execution: - Creating and managing brand image - Running marketing activities across different channels - Buying advertising space - Communicating and maintaining relationships with influencers and brand advocates - Analyzing results and making suggestions for improvement 2. New Product Planning and Launch: - Deciding product features and writing promotional materials - Planning photo shoots (working with the design team) 3. Social Media and Website Management: - Running our social media accounts (like Facebook and Line) - Brainstorming content ideas, analyzing performance - Keeping up with trends and news, and using that information for our online presence 4. Partnerships and Media Relations: - Finding ways to collaborate with influencers, customer advocates, and media outlets - Reaching out to sponsor cyclists domestically

●Establishment of D2C Operating Model： Successfully implemented D2C (Direct-to-Consumer) operations with DKSH, overseeing aspects such as financial transactions, logistics, website development, membership systems, and community establishment. ● E-commerce Channel Operations: Managed the operations of Hong Kong Maxim official website and Urgooday official website, covering visual planning, content creation, tracking of promotional ad effectiveness, and the preparation of comprehensive reports. ● Achieved a revenue target of 13 million for Hong Kong Maxim's during the 2022 Autumn Festival and 1.5 million during the 2023 New Year campaign. Planning for Maxim's 2023 event schedule and executing it. ● Front-end customer service, activity visuals, promotion settings, content marketing, monitoring and optimization through GA4, as well as back-end account processing.

• Lead the online and offline marketing campaigns of the company's SOLE brand, increasing the annual performance of the official website by 130%. • Operated and revised the pages of SOLE's official website. Planned GoogleAds (CTR4%~6%), and established newsletter marketing (opening rate reached 23%). • In charge of growing brand communities, through content marketing skills and interactive copywriting with a record of 10,000 reaches and 1,000 engagement with ''新品包裝由你決定''. • Organized influencer marketing activities, increasing the official website's traffic by 20%.

• Created several campaigns for the platform PM, increasing daily new customers on the official website by 30% on average. • Provided before and after-sale service attentively, receiving an average 4.7 star customer satisfaction rating to date. • Cooperated with the marketing department for social media, increasing official website performance by 15% higher than company annual average target. • Assisted the development of the first self-produced product of our brand [摺疊扶手], with a focus on content creation for launch marketing.

大學畢業後，於富擎國際公司擔任網路行銷一職，公司負責代理具設計美感的電子產品。積極熟悉各大電商平台以及Amazon jp等…。在職期間將公司產品「羊角咖啡杯」打入團購市場，一天內創造出上百張訂單的好成績！對線上客服、撰寫開箱文、商品文案發想、粉專經營，提升品牌熱度，在此份工作都具相關經驗。同時擔任公司對日本的業務窗口，除了訂單處理與售前、售後服務，更具備純熟的客訴處理能力。

大學時期在星巴克打工三年經驗，是初次較正式接觸銷售，產品面銷、關聯性銷售、客服處理、B2B銷售，也曾舉辦門市咖啡講座，更在單次咖啡講座裡賣了32條蛋糕佳績，在星巴克三年有了既完整又紮實訓練。