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#Marketing #MarketingStrategy
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社群行銷,行銷策略,廣告,廣告投放,異業合作跨境行銷 marketing strategy social media advertising,advertisement,local,inbound,outbound

- 故事源起行銷廣告｜StoryOne marketing agency studio

Marketing Director

David Lin

澳洲新南威爾斯大學

StoryOne Studio

working as a freelancer and partner in my teacher’s company
He’s my teacher when I study in Sydney
Before the outbreak, we mainly assisted Disney in different forms of
cross-industry cooperation. After the outbreak of the epidemic, in
response to market changes, we also cooperated with streaming
platforms to try to do different marketing activities under the
epidemic, including Disney+ promotion
working as consultants (including marketing consultants for the Small
and Medium-sized Enterprises Division of the Ministry of Economic
Affairs and the Investment and Development Council)
And do some experiments on marketing strategies that are more risky
but want to try to verify
In addition to these work matters, I’m trying to use the marketing and
advertising profession to help more people under the epidemic,
including the catering industry and hard-working medical staff.
https://www.storyone.co/Article/show/1188/
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https://www.storyone.co/Article/show/4230/tnmiudoctor_
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Taipei City, Taiwan

Lead team members to think strategically and focus on developing high quality
advertising and IMC contents, which truly leverage on consumer insights to achieve
business objective.  
   Formulate marketing strategy, include ATL, BTL and digital.  
   Guide media strategies and implementation of campaigns to achieve KPIs.  
   Manage social media channels, includes Facebook, Instagram, Youtube, Line, Twitter and
Snapchat. Distill insights from consumers’ social media behavior and local hot news.
Take responsibility for social contents planning, visual designs creating, and customers
feedback arranging.   
   Build relationships with cooperating brands and channel partners.  
   Grow influencers and bloggers network database. Establish and maintain relationships with
influencers and bloggers  
   Create online & offline integrated plans and campaign big ideas, set up objectives and
KPIs, drive engagement and create buzz in TW market   
   Guide monthly PR projects and execute local media activities.   
   Negotiate costings appropriately with sales agency to ensure mutually beneficial

tartup  Taiwan      

marketing director

Clients served include : Visa. Haagen Dazs. Benq. INFINITI. KYMCO. Anlene  
   Managed all aspects of the client relationship to understand their local consumer needs
and insights and developed the corresponding strategies, through creative thinking and
branding conclusion.  
   Managed all aspects of the client relationship to understand their local consumer needs
and insights and developed the corresponding strategies, through creative thinking and
branding conclusion. 
   Assisted clients with service design, brand and marketing positioning, business and
customer experiences, social network strategies around multi-channel executions.
Liaised with internal and external departments to deal with all aspects of a broad range
of advertising campaigns (ATL, BTL and digital) across varied markets.  
   Developed associated digital strategies and campaigns under the umbrella of an
integrated marketing communication concept, to explore new online marketing channels
by enhancing brand awareness, increasing consumer engagement and driving sales to
the existing clients.  
   Evaluated online marketing performance through data analytical skills and made
recommendations to maximize online marketing initiatives effectiveness.  
   Ensured all local and regional campaigns were well tracked and exceeded assigned KPIs in
media efficiencies. 

BBDO / Proximity  Taiwan      

Account Director

Clients served include : DIAGEO ( Johnnie Walker / The Singleton / Mortlach /
GUINNESS / Ciroc ). DIAGEO World Class Taiwan. DIAGEO Bar Academy . Advanced /
Foundation. LINE Taiwan. Mercedes Benz. KIA. CASIO. Prosche Macan. China Air Line.
Samsung. W Hotel  
   Lead planner on events and creative cases, manage creative proposals, execution plans,
brand building and strategic thinking.   
   Leading brand strategies and digital campaign for clients. Responsible for bringing insight
and ideas to clients, with a significant focus on generating success with digital
marketing.  
   Work closely with clients and vendors, full communications to achieve and inspire great
work, measure and advise finding and write case studies.   
   Strong strategic planning, great genuine interest in creating effective ideas and commit
to ongoing improvement.   
   Major event fields such as, product launch events, roadshows, consumer interaction,
sales events, customer relationship management and even night club parties.  

12 o’clock Creative Concept     

Seperate Dollar King from Top Bargains Group ( Group included Top Bargains, Hot Dollar,
Dollar King )  
   Build up corporate image and new brand marketing advertisement plan .  
   Trade marketing plan set up .  
   Merchandise and train staff about product knowledge and sale .  
   New customer experience , start from the interactive between every staff and
customers . 
 

Sydney NSW, Australia

Norton Plaza  Dollar King AU    

Product Marketing Manager

Its a dream come true - a dream about own a bar & restaurant  
   Set up business plan , including first edition menu .   
   Choose location , check all business license .  
   Interview chef & staff , product training start .  
   Build up own corporate image .   
   Trial operation , try and change business plan .   
   Discuss cooperation program with different brand .   
   Cooperate brand in store : Midori. Moffat Whisky. Johnnie Walker. Ciroc. Moet &
Chandon. Absinth. Guinness. Miller Beer. Budweiser  