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Growth Engineer @ Facet Wealth

Taylor Letterman I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many...

Taylor Letterman

Facet Wealth

Growth Engineer

Architected and introduced a measurement strategy, aligning marketing, sales, and ecommerce teams around data
driven practices and a shared multitouch attribution strategy.
Owned the marketing technology stack (analytics, pixel integrations, ETL, dashboards) that powered day-to-day
decision making.
Scaled new user acquisition funnels by reducing operational strain, improving A/B testing practices, and instituting
on-page personalizations through retargeting campaigns.
Optimized customer retention by identifying early indicators leading to reduced engagement/usage, and
streamlined the onboarding process around key sticking points in the subscription service.
Established and rolled out custom dashboards and reports, integrating multiple data sources thus signicantly
improving directional insights and transparency across teams.
Implemented engagement and conversion events at each stage fo the customer journey, building the foundation to
identify and score valuable leads.

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