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I'm Thao, Le - Marketing Specialist with five years experienced as a craftsperson with a demonstrated history of working in the wine and spirits industry. I’m specialist in handling and managing day to day team operation with considerable experience to read trends for market data analysis. I have vision to expand my knowledge wider to all fields and aspects related to marketing (included digital marketing, e-commerce, affiliate, etc.) to be a successful leader for mutual distribution to the firm.

Western Sydney University

Royal Melbourne Institute of Technology

Trade Commercial Marketing

THAO LE

Diageo Vietnam Ltd.

Trade Marketing Executive

Leading trade marketing campaign for KTV-clubs-restaurants with BP, BA activities (150 guests/ events, 60 events/ year)
Branding POSM at contracted outlets (OLs) with 365 visibility and display according to the must list agreement, at 180 key OLs
AOP budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity
Manage budget (top up, accrual, transfer, amended budget) by 4million GBP
Analyze 5 main rivals' performance, follow consumers trend helped to increase 33% GSV in the 'New Normal' after the COVID pandemic, 30% market shares from On trade consumers
Evaluate PnL based on financial perspective
Project performance review weekly, Business performance report monthly, Measurement & evaluation report quarterly
Educate & engage consumers about brand identity, brand images & awareness, tasting
3rd party management, leverage resources and optimize budget when negotiate with vendor to maximize the operation cost effectively, saving from 5% to 13% per quotation.

Monthly revenue sales report
Sales forecast, investment & target tracking up to 16K USD.
Report FY actual achievement vs. target KPI and accurately estimated GSV growth 12% in 2018-2019 (TOT takes 60% on total sales value in Tet season).
Apply retail audit for planning distribution strategy by growing the products shares up to 8% per period, control actual revenue & brand performance
Report the counterfeit stock with 9 codes & images per week to the brand principles.
Brand health check by applying survey to 150 guests at each events & activations.
Reconciliation OL performance and raise PO for payment request.

THAO LE’s posts