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Google Analytics Ceritification

Google

An enthusiastic and aspiring storyteller grew up with an intense love for multimedia. I have 3+ years of experience including conducting digital media plans for a local Madison restaurant, Buffalo Wild Wings and Taliesin, interning as a marketing, PR, and newsletter intern for NextShark and other companies.

My areas of profession include journalism, reporting, executing campaign plans, public relations, and social media/digital marketing.

I strive to use tools to promote campaigns and brands and bring companies with a mission and vision to the digital world, in return for higher recognition and exposure and to achieve their business goals. 

Studied in the School of Journalism and Mass Communication, double-tracking in reporting and strategic communication, with minors in Business and Asian American Studies. 

Honorable projects:
- Co-founder of Asian Perspectives on Asian Pacific
- Taliesin Digital Plan 2019 (worked with real client)
- Podcast episode of Asian American histories and experiences

University of Wisconsin-Madison

Retention Growth Executive @ Tatler Asia Group

Tiffany Huang

Tatler Asia Group

Retention Growth Executive

- Product managed audience acquisition and retention across the APAC region, growing email sessions by 92% YoY and contributing to increasing monthly sessions to 5.3MM (+177%YoY)
- Managed near 1000 affiliate partners, growing total affiliate sales by 121% YoY
- Headed UI/UX website optimization projects

Taipei City, Taiwan

- Participated in weekly editorial meetings to brainstorm social media and content ideas, supporting the media specialist
- Developed competitor and industry analysis
- Developed, coordinated and managed social media and PR campaigns for Wisconsin Science Festival 2019 and the rural summer science camp
- Created media slides for internal communication
- Tracked media coverage and best practices of social media via Meltwater and AgoraPulse 


Madison, WI, USA

Morgridge Institute for Research

Social Media & Communications Intern

- Spearheaded daily newsletters for the largest news media source for 1M+ Asian American youth 
- Optimized trending content and increased website traffic and newsletter open rate by 10% 
- Read, tracked and reported on relevant news trends and viral campaigns  
- Interviewed and wrote coverage of Facebook phenomenon “Subtle Asian Traits”


Newport Beach, CA, USA

NextShark, Inc. 

Editorial Marketing Intern

- Drafted press materials, including news releases, media alerts and pitched letters regarding the upcoming technology
- Worked cross-functionally with the marketing team to develop content 
- Drafted COO’s speech for a press conference


TransGlobe Life Insurance, Inc. 

PR Intern

- Strategized, developed and executed effective social media campaigns for CSR events while adhering to the overall brand goals and image
- Helped plan and hosted 2 Facebook live streams at CSR events and increased engagement by 20%
- Assisted with event planning and attended events to capture and post events via social media 


CSR & Marketing Intern

- Translated and edited local and international news daily in the news department
- Collaborated with cross-functional teams on blog posts, news articles, and launch materials



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