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As a dynamic Marketing Manager with a decade of experience in the IT industry, I excel in team-driven environments, utilizing a data-informed approach to effectively guide business strategies, brand development, and go-to-market planning. My dedication to business success is fueled by a strong grasp of innovative marketing and sales tactics, combined with exceptional organizational skills. Thriving in the rapidly evolving tech landscape, I am committed to driving growth and fostering a culture of success through strategic project oversight and team collaboration.

大葉大學 DaYeh University

Tamkung University

Marketing Manager

YT, Tzeng

Carl Zeiss Taiwan

•Spearheaded the localization of global marketing strategies, crafting targeted plans for the Taiwanese market.
•Orchestrated comprehensive marketing campaigns, balancing budgets to enhance customer retention and drive new acquisitions.
•Developed and optimized marketing funnels, maximizing business lead conversion and investment efficiency.
•Analyzed and adapted to the competitive landscape, identifying and executing innovative marketing initiatives.
•Upheld a consistent corporate brand across all products and events, enhancing corporate image and cross-business unit synergy.
•Implemented diverse social media strategies to bolster brand presence, managing digital marketing efforts across approved platforms.
•Directed the creation of promotional content and advertising materials, ensuring coherence in digital and print media.
•Compiled and analyzed marketing reports for strategic insights and continuous improvement.

•Pioneered product roadmaps, aligning features with market demands for cost-effective business growth.
•Managed the entire product lifecycle, from ideation and development to market launch and retirement.
•Executed critical RFI & RFQ processes to enhance product quality and customer satisfaction.
•Fostered interdepartmental collaboration, ensuring project success across engineering, sales, and manufacturing.
•Proactively addressed supply chain challenges, safeguarding the product development strategy.

TES TOUCH EMBEDDED SOLUTIONS

Product Planning Manger

•Devised and proposed a 5-year strategic business plan, achieving a 15% increase in sales inquiries and 10% in orders.
•Successfully authored and championed a corporate ESG whitepaper.
•Led the Product Marketing team, streamlining marketing operations to boost global business growth.
•Formulated and managed comprehensive marketing and sales strategies across diverse global regions.
• Oversaw annual marketing budgets and conducted P&L analysis, driving profitable ventures.
•Partnered with regional sales teams, developing, and implementing impactful promotional programs.
•Translated complex data into actionable marketing insights, enhancing sell-in and sell-through communication strategies.

台灣台北市

ECS Elite Group Computer Systems

Lead of Product Marketing, Manager

•Led an impactful increase in sales revenue, achieving a 120% growth in 2016-2017 and a 70% growth in 2017-2018, primarily driven by strategic global marketing campaigns and events in the Gaming sector.
•Successfully garnered significant online engagement, reaching 94M impressions and 32M video views on YouTube, along with 80M impressions and 6.7M video views on Facebook, during a two-wave gaming campaign.
•Played a pivotal role in coordinating the sponsor program with the League of Legends (LOL) World Championship Series in Beijing in 2017, enhancing brand visibility and engagement in key gaming communities.
•Drove sales revenue growth by 120% & 70% consecutively through targeted global marketing campaigns.
•Achieved over 90M impressions and 30M video views on YouTube; 80M impressions & 7M views on Facebook.
•Managed and refined 4P & GTM plans for the gaming brand, ensuring market alignment and effective strategy execution via ATL & BTL.
•Cultivated collaboration with regional and local branches to optimize sell-in strategies.
•Developed and executed a comprehensive brand communication strategy across all platforms, including websites, marketing/sales materials, events, and videos.

台灣新北市

Acer Inc.

Global Product Marketing & Planning

•Led over 10 NPI projects, including flagship devices HTC NewOne & HTC One Max, to successful completion.
•Managed and executed comprehensive NPI stage plans, ensuring project milestones were met.
•Maintained material availability throughout development stages, addressing pre-production challenges.
•Coordinated design and component resolutions, facilitating seamless transition to mass production.

YT, Tzeng’s posts