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Marketing Software Certified

HubSpot

台灣台中人，現於紐約大學就讀整合營銷碩士。現積極尋找遠程工作崗位，實習生、兼職或Freelancer皆可。

Digital Marketing
Competitive Strategy
Integrated Marketing
Statistical Measurements, Analysis & Research
Finance For Marketing Decisions
Database Management & Modeling

New York University

1. 復旦大學2021-2022年度優秀學生三等獎

2. 創意星球學院獎快客新青年workshop實戰營銷策劃案  金獎
• 選題：快克新青年2022公益策劃——冬季奧運會

3. 2019中國大學生廣告藝術節學院獎  營銷策劃類優秀獎
• 選題：城野醫生天貓超級品牌日活動推廣——LaboLabo毛孔收斂水專案

Fudan University

Marketing

Joy Yu

Plus Climate

Start-up Intern

New York, NY, USA

• Penetrate new segments through use of strategic marketing initiatives. Communicate value and position to sales team and develop tools to support selling process.
• Responsible for analyzing and reporting on promotion activities performed / level of spending by brand and GPL, looking for the best marketing channels for the up-coming quarter.
• Start a new co-branding program between Clarins and universities in Hangzhou at the initial stage, keeping a positive ROI at 50% for the temporary podiums.

中国上海市

Clarins China

Trade Marketing

• Generate relevant content and update on a daily or weekly basis to connect to social media patrons via Weibo and Wechat. Keep clients’ up-to-date on new promotional opportunities and on the progress of their current PR campaigns by monitoring media coverage.
• Participated in the live-streaming of “Macao Week in Shanghai” by preparing the scrips and planning activities that gained 250k+ viewers in 3 hours.
• Write and translate press releases, articles, case studies and product pieces. Cultivating relationships and liaise with influential contacts in the press and broadcast media.

Six Degrees Burson Cohn and Wolfe (BCW)

Account Executive 

• Strengthen students’ logical thinking by teaching with props or board games. Responsible for two main classes conducted by two 4-year-old kids and five 6-year-old students.

Joy Yu’s posts