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Peking University

Category Management Associate

黃薇 I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many businesses in...

黃薇

Sea Group

Experienced Womans Apparel, Women Shoes and Women Bag 3 categories business, mainly in charge of 
 	sales data analysis and online campaign plan. 
 	Set up report format by Qlik Sense to track and analyze shop performance, campaigns effectiveness. 
 	Took lead on Fashion Outlet project online, a campaign on homepage of application, which joined by top 
 	brand of fashion, boosted monthly 26% growth of order and reached 1.8 million clicks after launching one 
 	year later. 
 	Made projection for Women Shoes and Women Bag category to capture growth opportunities and advised 
 	key sellers for their market strategies in the first 6 months of B2B2C business online, resulting in 29% 
 	GMV growth per month. 
 	Built statistical report to find out promo code incentive, ensured the cost will drive the achievement, 
 	resulting in avg. 18% growth of GMV with voucher per month within 6 months. 
 	Defined push notification target aim criteria via consumer buying behavior analysis, achieved 15% order 
 	rate on average. 
 	Maintained categorys routine campaign, including layout designs, product exposure deciding, performance 
 	tracking, and internal communications between Business Development Dept and Marketing Dept.

Worked for a startup company specializing in Integrated Marketing Communication. 
 	Liaised between 13 influential media and made preparations for new TV show launch event. 
 	Managed the celebritys Weibo account, successfully boosting following by 38%, using social media 
 	linking strategy to transfer WeChat fans. 
 	Created and distributed content for talk shows official blog by quickly understood Internet culture of China, 
 	increased 56% click though rate in two months.

Thinknet Creative Co., Ltd

Intern, Marketing Department

Supported exhibition and provided customers with product information to demonstrate product features.

黃薇’s posts