Experienced in both operations and consulting within the hospitality industry, Warren Marr leads many of the sector's larger business advisory engagements across the country for PwC, with a focus on corporate strategy and business planning, portfolio transaction analyses, and market positioning. Additional areas of expertise include lodging REIT / TRS lease structuring, management oversight, project concept development, valuation analyses, and contract analysis and support. Warren Marr holds the CRE and CCIM designations for commercial real estate, and is an active member of the Urban Land Institute's Hotel Development Council, previously serving as its Vice Chair - Membership. In his current role, Warren Marr is responsible for leading many of the larger hospitality business advisory engagements for the firm. Warren is a frequent industry spokesperson, having appeared on CNN, CNN Headline News and CNBC, and quoted on hospitality industry issues by numerous publications, including Reuters and Associated Press, and in various news outlets such as the Wall Street Journal, New York Times, and USA Today, as well as industry trade journals.