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Digital marketing professional / Mandarin Content-Marketing/ Social Media Expert/ South East Asia & the Greater China Consumer marketer. 
Specialize in Content marketing, social media marketing, inbound Email marketing/ project management & event management.

University For the Creative Arts

Chihlee University of Technology

marketing manager

wayne

Gamebase

Business & Marketing Team lead

Significant Highlight

Pink Dollar project: Strong retail-sales record. Sold out 76% of 7 collections, revenue up to TWD$524, 300 with only TWD$10K marketing budget in 2019.
Key Responsibilities
In charge of all Business Development, App Design and outsourcing, Team Recruiting, Digital Marketing Strategy, Branding, Business Plan  to main investors and all shareholders.
Experience in KOL strategy, Big data analysis, Content development, Paid Media for the event.
Report to managing director.

Significant Highlights

Revenue Growth: Strong revenue growth of 70% to USD$1.1 million at the end of 2017. This very strong growth was achieved through strategically developing and implementing marketing plans and campaigns with only SGD$48K marketing budget in 2017.
Membership Enrolment Growth: Strong membership enrolment growth of 36% to 110,000+ members at the end of 2017. This high membership increase was due to introducing tailored social media strategy to the membership marketing.
Outstanding KPI:  CVR 3.5%, ROI 6.7%, CPI: USD$3.2, CPL:$55
Strong Media Relationships: Vogue, GQ , Marieclaire & Businessweekly.
Spearhead media and public relationship management operations of an online dating site with 120,000+ members. Act as primary point of contact for media with responsibility to manage public relations, ensure appropriate content delivery, and maintain both Mandarin and English content on the website. Monitor, evaluate, and report sales results, online presence metrics, and performance of digital initiatives. Oversee the planning and development of marketing content and collateral, including blog posts, link bait, product and service pages, lead magnets, and social media updates. Hold concurrent responsibility for managing company’s blogs by performing keyword researches, creating article briefs, liaising with freelancers, and leading the development of content strategy. Serve as a managing editor and publisher and trained subordinates to maximize input.

SEEKING ARRANGEMENT (IT)

Digital Marketing Manager

Revenue Growth: Strong revenue growth of 50% to TWD$150,000 at the first month of 2015. This very strong growth was achieved through strategically developing and implementing CNY marketing campaigns.
Outstanding KPI: CPC $1.8, CVR 2.8%
Played integral role in establishing company presence and envisioned strategic marketing campaigns to achieve extraordinary results in competitive market.
Provided strategic leadership to a team of four members engaged in developing and implementing digital marketing initiatives. Responsible for creating marketing campaigns, engaging with the company's audiences on social networks, enhancing user experience, preparing marketing copy, social media management, content development, generating qualified leads, and monitoring analytics. Organizing sales events, ensuring cross-functional collaborations, and communicating with all stakeholder groups, including marketing agencies and brand partners.

Beauty 88

Marketing supervisor

Significant Highlights:  

Revenue Growth: Strong revenue growth of 300% due to increasing hosted sold-out fashion lectures/shows/events in 2014. This very strong growth was achieved through excellent management of all types of events with extensive involvement in budget allocation, project planning and execution.

Exceeded revenue targets by planning and organizing sold-out fashion lecture event of 100+ attendees.
Creating Content communication strategy and key contact window to local media.Spearheaded multiple events for the organization, including fashion shows and fashion lectures by preparing project plans, allocating budgets and resources, managing venues, and inviting guests. Hosted seminars to highlight product features, benefits, and differentiators. Supported marketing team by analysing market trends, identifying new markets, and designing promotional materials.

wayne’s posts