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Avatar of Wei-Li Lu.
Wei-Li Lu
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Wei-Li Lu

WEI-LI LU Project management and business development- where my 3 years' work experience in OEM and OBM with business development, marketing, market research, system analysis and project management. The experience in OEM and OBM makes me have a more comprehensive thought when I encounter problems.
Nestlé
National Cheng-Chi University (Taiwan)
台灣桃園

Professional Background

  • Current status
  • Profession
    Marketer
  • Fields
    Software
  • Work experience
    4-6 years
  • Management
  • Skills
    MS Office
    SPSS
    SQL
    Tableau
    Visio
    Axure
    Product Management
  • Languages
    English
    ・
    Fluent
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    產品經理、市場開發經理
  • Desired work locations
    Taipei, Taiwan
    ・
    Taoyuan City, Taiwan
    ・
    Shanghai, China
    ・
    Beijing, China
    ・
    Shenzhen, Guangdong, China
    ・
    Singapore
  • Freelance

Work Experience

Business Analyst Intern(Beijing City, China)

Nestlé
Nov 2019 - Jan 2020
・
3 mos
One of the data transformation project members in Greater China Region, helping Nestlé Professional identify the right targets.

Software PM & BDM, (Taipei, Taiwan)

ASUS
Oct 2016 - Jan 2018
・
1 yr 4 mos
In charge of in-house application which is an application market’s business development, marketing planning, KPI analysis and market research. Besides, I was also responsible for leading the project phase in, testing, problem solving and data analysis of pre-installed applications. Accomplishments ＊＊Took charge of business development of our application market globally and negotiated more than 15 business projects within one year. ＊＊Executed the quantitative and qualitative research, and doing the upgrade test, competitor analysis of in-house application. Increase total revenue 177% and total lifetime users 139% in six months. ＊＊Formulated the long-term marketing and SEO improvement plans with marketing and digital team.

Education

National Cheng-Chi University (Taiwan)

Master of Business Administration (MBA)
・
MBA
2018 - 2020
Activities and societies
＊＊Activities: Admission information session (Host), Career sharing (Activities Department), Exchange group with SEM - Tsinghua University Beijing ＊＊Volunteer Work: Sin-Yi community- Yuan-Shan DOC
Description
＊＊Honor: Scholarship of outstanding student, rank 2nd in entrance exam

Tsinghua University (Beijing)

Other
・
Dual Master's Degree Program in Business Analytics
2019 - 2019
Activities and societies
＊＊Relevant Coursework: Software Project Management, Digital Strategy Management, Interaction Design, Business Analytics ＊＊Activities: Guitar Associate, Chinese-German Society
Description
Exchange Student of Tsinghua-Columbia Dual Master's Degree Program in Business Analytics

Yuan-Ze University (Taiwan)

Bachelor of Business Administration (BBA)
・
Bachelor of International Business
2010 - 2014
Activities and societies
＊＊Leadership: Student Association of International Business Department– Vice President ＊＊Activities: Student Association – International Week of faculty of management(Equipment Director), United Uniform day of four departments(Director) and three department’s activities (Director)
Description
＊＊Relevant Coursework: Brand Management, Supply Chain Management, Market Competition Analysis, Global Economic Analysis, Consumer Behavior, Foresight Industries and Practices, International Business and Trade Practices

Hochschule Augsburg University of Applied Sciences (Germany)

Other
・
International Business Department
2013 - 2013
Activities and societies
＊＊Activities and Societies: Erasmus- Augsburg University of Applied Sciences SS13
Description
Exchange Student of International Business Department ＊＊Relevant Coursework: Strategic Management of Multinational Corporations, Cross culture management ＊＊Team Work: Work with four German students in Global Strategy analysis case by simulated software for one semester.