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Wei-Li Lu

WEI-LI LU Project management and business development- where my 3 years' work experience in OEM and OBM with business development, marketing, market research, system analysis and project management. The experience in OEM and OBM makes me have a more comprehensive thought when I encounter problems.
Nestlé
National Cheng-Chi University (Taiwan)
Taoyuan City, Taiwan

Professional Background

  • Current status
  • Profession
    Marketer
  • Fields
    Software
  • Work experience
    4-6 years
  • Management
  • Skills
    MS Office
    SPSS
    SQL
    Tableau
    Visio
    Axure
    Product Management
  • Languages
    English
    Fluent
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    產品經理、市場開發經理
  • Desired work locations
    Taipei, Taiwan
    Taoyuan City, Taiwan
    Shanghai, China
    Beijing, China
    Shenzhen, Guangdong, China
    Singapore
  • Freelance

Work Experience

Business Analyst Intern(Beijing City, China)

Nov 2019 - Jan 2020
3 mos
One of the data transformation project members in Greater China Region, helping Nestlé Professional identify the right targets.

Software PM & BDM, (Taipei, Taiwan)

Oct 2016 - Jan 2018
1 yr 4 mos
In charge of in-house application which is an application market’s business development, marketing planning, KPI analysis and market research. Besides, I was also responsible for leading the project phase in, testing, problem solving and data analysis of pre-installed applications. Accomplishments **Took charge of business development of our application market globally and negotiated more than 15 business projects within one year. **Executed the quantitative and qualitative research, and doing the upgrade test, competitor analysis of in-house application. Increase total revenue 177% and total lifetime users 139% in six months. **Formulated the long-term marketing and SEO improvement plans with marketing and digital team.

Education

Master of Business Administration (MBA)
MBA
2018 - 2020
Activities and societies
**Activities: Admission information session (Host), Career sharing (Activities Department), Exchange group with SEM - Tsinghua University Beijing **Volunteer Work: Sin-Yi community- Yuan-Shan DOC
Description
**Honor: Scholarship of outstanding student, rank 2nd in entrance exam
Other
Dual Master's Degree Program in Business Analytics
2019 - 2019
Activities and societies
**Relevant Coursework: Software Project Management, Digital Strategy Management, Interaction Design, Business Analytics **Activities: Guitar Associate, Chinese-German Society
Description
Exchange Student of Tsinghua-Columbia Dual Master's Degree Program in Business Analytics
Bachelor of Business Administration (BBA)
Bachelor of International Business
2010 - 2014
Activities and societies
**Leadership: Student Association of International Business Department– Vice President **Activities: Student Association – International Week of faculty of management(Equipment Director), United Uniform day of four departments(Director) and three department’s activities (Director)
Description
**Relevant Coursework: Brand Management, Supply Chain Management, Market Competition Analysis, Global Economic Analysis, Consumer Behavior, Foresight Industries and Practices, International Business and Trade Practices
Other
International Business Department
2013 - 2013
Activities and societies
**Activities and Societies: Erasmus- Augsburg University of Applied Sciences SS13
Description
Exchange Student of International Business Department **Relevant Coursework: Strategic Management of Multinational Corporations, Cross culture management **Team Work: Work with four German students in Global Strategy analysis case by simulated software for one semester.