Responsibility for cosmetic brand - BOURJOIS妙巴黎 1. New product launch, executed marketing plan, including ATL and BTL, POG design, DM, KOL arranging. 2. Fulfilled requests of sales channel. sales channel :POYA, COSMED, WATSONS, TOMOD’S, MATSUMOTOKIUOSHI. 3. Product inventory management

Led for Taiwan and China market campaign Taiwan region 1.Fun Taiwan campaign:led merchant year-round campaign, to drive local/international cardmember spend and increase campaign awareness through multiple communication channels, ie: American official website, APP, social media(FB), statement inserts, and POP, etc.)Increased more than 40% offers in 2019. 2.Corp Card project:Coordinated with corporate card department to develop marketing materials. 3.Global Social Media campaign: Collaborated with global marketing team to reinforced promote tourist attraction in Taiwan, as well as enhance key merchant’s relationship. Worked with key merchants to increase awareness by arranging photo shooting, and merchant material collecting for communication, ie: IG, FB,etc. China region 1.China Selects campaign: led year-round project and drive spend, featured more than 200 offers in 2019. 2.Dining City campaign: Partnered with Dining City to increase American Express awareness in China market.

Executed and managed client campaign 1.​Unilever Young Entrepreneurs Awards Planned recruiting campaign to improve brand awareness by using EDM and press release related communication. Maintained and Extended relationship with entrepreneurs by conducting site visits, and approaching young talent. After the recruiting campaign finished, numbers were 5 times higher than the expected KPI. 2.​Keep walking fund by Diageo 1.​Provided daily monitoring on industry and competitor news. 2.​Improved Diageo brand awareness by executing the Keep Walking Fund campaign. • Maintained press relationship and hosted press conference. • Managed Keep walking fund FB page, and created content on different topics.

• Coordinated online marketing campaigns by uploading relevant news articles and videos on the company Facebook Page/YouTube Channel to increase brand awareness. • Increased the number of social media followers by 20%, through the course of the marketing campaign. • Assisted in the creation of a campaign where followers interacted with the company by making their own promotional videos.