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Proactive, passionate and creative marketer in FMCG industry. My expertises include PR, Digital Marketing, Influencer Marketing and Project Management. Always being curious and excited for the unknown.

Fu Jen Catholic University

Marketing and Public Relations Specialist @ Stella’s Taiwan INC.

石逸帆 I FAN SHIH

Stella’s Taiwan INC.

Marketing and Public Relations Specialist

【Public Relations Management】 
- Planned compelling PR strategies, messages and stories that resonate with press and customers. 
- Optimized searching engines by press releases that helped customers learn about and discover Aunt Stella easier. 
- Grew the sales volume YOY 12% during CNY period by building a strong media presence via impactful media, including Apple Daily, UDN, VOGUE, etc. 
- Sponsored over 10,000 cookies for over 45 hospital during COVID-19, and created PR value worth more than NTD 3 million by holding “Wear Mask for Free Coffee” campaign after government loosen restrictions. 
- Held O2O donation event during Aunt Stella’s birthday month, cooperated with 18 celebrities on social media, fundraised over $850,000 in two weeks.  

【Digital Marketing】
 - Produced and managed contents of Aunt Stella’s Facebook and Instagram on a regular basis.  
- Analyzed Instagram backend data to achieve higher customer preference on soft cookies, resulting in 78% increased sales. 
- Won the 2nd prize for “The Most Discussed Wedding Giftbox Brand” and “The Most Popular Cross-over Giftbox Brand” 
- Wrote high-impacted copy for all channels of marketing, including DMs, website, menus, etc.  

【Influencer Marketing】 
- Increased 330% website traffic and 80% sales by PR gifting. Attained over 70 celebrities’ Instagram posts/stories unboxing during CNY period.  
- Coordinated with 150+ influencers via multiple social channels for key product launches.  

【Global Franchises Assessment Project】 
- Assessed various global franchises’ potentials in Taiwan market.  
- Developed IMC plans with locally relevant adaptions and amplification.  
- Identified target audience, consumer insights and developed winning consumer strategies.

- Managed administrative logistics of events planning, including contract signing, fee collection, event booking.
- Researched and identified key influencers, bloggers for clients to meet marketing goals. Created over 500 posts of user generated content on social media.
- Organized contracts for all influencer collaborations, coordinated with the legal team.
- Wrote TA media preference report, competitors report and project closing report.
- Managed documents such as status reports, checking list, and tracking documents

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