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With over 10 years of experience as a product manager, expertise including SAAS and network companies, and knowledge of managing software development across devices, also knowledgeable in user metrics analysis, A/B testing, and user studies since graduate school.    With strong communication, able to communicate with eastern and western cultures with people in different regions helping to complete a relatively big project.  Passionate of creating products with breakthrough user experience changing users lives like invention of Apple iPod and smartphone, providing intuitive, smooth and pleasant experience.    Track record on user experience design of increasing product usage by 30% after launch for 1 month, and improving product usage already online by 68% during off season.

國立台灣大學（National Taiwan University）

Product manager

Yi-Ling Ke

Yahoo Search, Yahoo

Product Manager

Ownership of Yahoo Search and search features in Homepage, News, Finance, TV of Asia and Europe markets. Responsible for Yahoo Search SDK to provide compelling search features to partners. In charge of Dictionary and the nearby services search in Map. 
 ❏	 Promoted voice search by loyalty program, which led to a 30% daily search users 
 	 growth and 19% revenue growth on App. 
 ❏	 Designed the intent detection and the trigger scheme for the flight booking search 
 	 for Asia market to increase revenue by 2.5%, and it went online globally because of 
 this success. 
 ❏	 Designed a trending search module for off-season which increased search volume 
 	 by 68% during the Chinese New Year. 
 ❏	 Design Yahoo map integrated with food delivery and restaurant reservation 
 	 services, using voice as main search entry thus create an convenient mobile search 
 	 scenario, which increase map CTR by 12% meaning better user engagement. 
 ❏	 Extend Yahoo map service integrated with E-commerce services and brands/stores 
 	 promotion campaign, combining offline and online commerce seamlessly, also 
 	 provide users comprehensive membership services and better recommend the right 
 	 merchandise for consumers. Overall, create commerce imrpression by 3% and 
 	 search PV by 1%.

❏	 Constructed public ebook online service with the largest collection in Taiwan's 
 	 public libraries. Prior to this, the readers of public libraries had had the same way 
 	 of borrowing digital media as physical books. 
 ❏	 Learned from interviews that the visually impaired adjust the sound speed 
 	 consistently while listening to audio, so I designed a mechanism for adjusting the 
 	 sound speed of the reader to fit their familiar way. 
 ❏	 Designed a library inventory app using bluetooth to replace bulky equipment by a 
 	 single mobile device innovating the librarians' journey of inventory collections. 

Yi-Ling Ke’s posts