Nov 2017 - Present
- Spearhead the entire development process. Led the launches of a series of Apps, including the flagship Chineasy App, which was named a finalist for the prestigious Apple Design Awards in 2022. The App also won recognition from Apple and was highlighted during the 2019 Apple Keynote.
- Cultivated and nurtured successful business relationships with industry leaders such as Amazon, Microsoft, Apple, Cathay Pacific, Duolingo, and Quizlet, significantly boosting brand visibility and recognition.
- Conducted 100+ user interviews and collected 1,000+ user responses for a survey to generate user-centered insights. Achieved a 100% increase in in-app conversion rate based on the insights.
- Led a growth-focused initiative to optimize notifications, and achieved a 30% increase in user engagement and 120% boost in conversion.
- Implemented GTM strategies leading to 150% international user growth and 30% revenue increase in a year, leveraging localization and personalized content for 40% higher engagement