- Collaborated closely with the founder to oversee the end-to-end product cycle for a book series, demonstrating proficiency in managing the GTM process, from ideation to marketing execution. - Strategically attracted a substantial increase in website traffic, growing monthly visitors from zero to over 600 through targeted GTM campaigns, elevating brand visibility and engagement. - Successfully launched a Kickstarter campaign for the book series, securing word-of-mouth endorsements from 30+ working moms and raising an impressive US$10K within a single day, demonstrating strong market engagement and support for the product.

- Spearhead the entire development process. Led the launches of a series of Apps, including the flagship Chineasy App, which was named a finalist for the prestigious Apple Design Awards in 2022. The App also won recognition from Apple and was highlighted during the 2019 Apple Keynote. - Cultivated and nurtured successful business relationships with industry leaders such as Amazon, Microsoft, Apple, Cathay Pacific, Duolingo, and Quizlet, significantly boosting brand visibility and recognition. - Conducted 100+ user interviews and collected 1,000+ user responses for a survey to generate user-centered insights. Achieved a 100% increase in in-app conversion rate based on the insights. - Led a growth-focused initiative to optimize notifications, and achieved a 30% increase in user engagement and 120% boost in conversion. - Implemented GTM strategies leading to 150% international user growth and 30% revenue increase in a year, leveraging localization and personalized content for 40% higher engagement