•Marketing Projects Management
。Lead and coordinate AI & AR SaaS/App global marketing projects. From market analysis, planning, schedule control and budget. Leverage internal and external resource.
。Events planning, coordination and optimization (scope covered website development, physical event arrangement and re-marketing).
。B2B client in-app campaign in adopted AI & AR technology
The Global Beauty Tech Forum project owner (hosted in New York, Paris, Tokyo and Shanghai)
。App UX and marketing system development and operation (Wireframe, PRD and project management)
•YouCam Perfect App Product Marketing for Taiwan Market: responsible for IMC campaign including partnership development, social media, influencer collaboration, forum buzz (PTT, Dcard) and PR for new users and brand awareness.
•"AI Beauty Assistant" Project Owner:
。Developed and managed technical government funding program: Worked directly with CTO and CSO for innovative “Artificial Intelligence (AI) Beauty Assistant” project. Provided with Financial Projection for reference and Marketing Activations Plan. Successfully help Perfect Corp. subsidized with NT$30M by government.
•Digital Marketing
。Focus on social media (IG, YouTube, Facebook and Linkedin) growth strategy planning, content execution and data analysis. Familiar with trend research, competitor analysis, SEO, video marketing.
。KOL recruitment, communication and performance tracking.
。Mentor of junior marketing members for social media and app marketing to drive IAP revenue growth.