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A business administration graduate, who has kept challenging himself through different disciplines and habits of mind. He has been self-motivated in learning product development to understand the dynamic consumer experience nowadays. Enjoying digging through this digitalized jungle, to figure out what kind of communication can exert targeted influences. Now, he is ready to join the league of shaping a better world with evolving, bold, but always data-driven digital experiences.

■ Executed the promotional campaign for annual recruitment, including social media release and offline events.
■ Organized annual festival events for the College of Commerce, and attracted over 200 students and teachers to involve within 1.5 hours.

National Chengchi University

Yu Hsuan Chang

Ogilvy Taiwan

Digital Experience Consulting - Designer

■ Executed CX planning, UI design, cross-team collaboration with developers, and successfully conducted 2 CRM campaigns within 1 chatbot service.
■ Conducted Web design and UX audit for Clients: Taiwan Excellence, Das WeltAuto (Volkswagen Group), Diageo.

■ Delivered UX spec and prototype for 1 streaming product from 0-1, including TV, web, and mobile.
■ Iterated design through understanding multiple needs from stakeholders, and generated 1 adaptive UI template for customized campaign sites.
■ Performed UX research for internal operation on an effective product design system, and delivered 1 design kick-off sharing.

KKBOX Group - KKStream

Product Design - Intern

■ Performed KOL networking and SEO optimization to enhance the digital engagement of the brand.
■ Created the official brand portfolio to pitch for additional retail channels cooperation.
■ Planned and conducted online to offline campaigns for the grand opening in Shin Kong Mitsukoshi.

Yu Hsuan Chang 的社群動態