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陳亭穎 Ting-Ying-Chen
2019華山親子表藝節《孩沒玩夠》
2019華山親子表藝節《孩沒玩夠》
2019華山親子表藝節《孩沒玩夠》
By
陳亭穎 Ting-Ying-Chen
節目企劃 @ 台灣文創發展股份有限公司(華山1914文創園區)
・
New Taipei City, Taiwan
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華山少數自製節目之一,擔任藝術節總統籌角色。包含行銷策略擬定、提案簡報設計、異業合作規劃、 媒體接洽與新聞稿撰寫、視覺溝通、時程與預算控管等。達成項目包含: 1.互動酷卡進行前導宣傳,線下互動成功導引至線上社群平台。 2.勤美學贊助住宿名額,並推薦演出團隊成為隔年勤美學活動指定合作夥伴。 3.台北市藝術三節伴手禮雜誌14頁全版廣告曝光。 4.與利百代聯名合辦工作坊,拓展彼此潛在客群,報名開放兩天內四場全數額滿。 5.洽談嬰幼品牌小獅王辛巴240份防蚊貼,作為寶寶劇場入場贈品。 6.活動總參與人數超過4,000人。
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陳亭穎 Ting-Ying-Chen
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Published: Jun 2nd 2020
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