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李佳宜
文案作品集-FB粉專貼文
文案作品集-FB粉專貼文
文案作品集-FB粉專貼文
By
李佳宜
社群小編 @ DOC職人時食刻客
・
Kaohsiung City, Taiwan
Connect
【平地有好花 高山有好茶】 臺東鹿野鄉 鹿嵿記休閒茶莊 鹿鼎記?不不不,是鹿「嵿」記才對! 老闆說早期其實茶莊並不叫這個名字,是剛好地點在鹿野山,而「嵿」則是因為茶莊在山上,「山」+「頂」不就是「嵿」了嗎!配合著諧音,讓消費者感到熟悉又增添幾分驚喜。 一場與茶的邂逅從母親家中種的茶葉開始,因熟悉而精進,慢慢練就一身焙茶的好技術, 在機緣下有客人詢問:「何不自己種茶葉呢?」終於在102年,母親決定開始種茶葉! 由於食安問題泛濫,老闆說現在的市場很重視這塊,也藉此開始種植有機茶的契機。 從產銷履歷到有機認證的取得,過程中發現,在不會操作農機具的情況下,要做有機處理很吃人力,許多事都得靠人工處理,也促使老闆決定回來幫忙母親,剛好抓住紅烏龍興起的商機開始著手做起。 以紅烏龍為主力商品,清香型的烏龍茶與金萱茶也是特色產品。老闆說他們的茶最大特色就是焙出來的花香與果香,也避免紅烏龍過重的烘焙帶來的焦味,讓茶能夠更清甜舒心,無論哪個年齡層都能接受。 茶莊在去年108年取得清真認證,市場開始往國際方向發展,期望讓世界品嚐到屬於臺灣好茶的甘甜與美好! 老闆也希望大家有機會來臺東做深度旅遊,享受好山好水,一起來品好茶!
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李佳宜
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Published: Sep 3rd 2020
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