Jeremy Banks Sydney Digital Marketing and Leads

Jeremy Banks Sydney The growth of digital marketing is opening the way to new professions focused on attracting new customers through online channels. In this context, the lead manager is one of the most demanded profiles in 2021.

This lead manager is in charge, in a few words, of attracting new consumers using the data that the Internet makes available, and segmenting the messages by groups to offer each one the product that is closest to their preferences or to try to reach the future client. through the channels that you use the most on the web, such as social networks, email, advertisements.

All these contacts, which the lead manager establishes on an ongoing basis, form the first level of a traditional sales funnel. Even if they don't become customers right away, maintaining their interest does often pay off in the long run.

Jeremy Banks Sydney Australia In this sense, in order for the strategy to materialize in getting new consumers, it is necessary that other profiles related to marketing, such as a community manager, row in the same direction.

The figure of the lead manager owes its name to the term lead, which in marketing is the contact information that a person leaves when registering on a page. Through this data, a professional can find out the user's preferences, and send them one or another information through newsletters, social networks... In order to end up buying a product.