Jeremy Banks Sydney Higher conversion rates and sales

Jeremy Banks Strong conversion rates are generally positive — that’s what you want. However, you might have a high conversion rate paired with a low sales volume.

Or, despite your favorable conversion rate, perhaps high advertising costs are wiping out your ROI. Never assume your campaigns are profitable based on conversion rates alone

You may be thinking, “But conversion rates are low in my industry.”

Jeremy Banks Sydney That’s entirely possible. We segmented conversion rate data by industry (Legal conversion rate, Ecommerce conversion rate, etc.) to see whether these insights held true for all marketers.