Joe Elkind is starting the first prescription drug center in the United States, Fort Lauderdale, FL Creative Marketing ideas for Direct Sales. Joe Elkind six years working with General Lens Corporation which he started in 1990, and where he built one of the first Web sites on the bulletin board system (BBS) that was used for taking orders by over 100 phone operators, worked on the first “dialers” (an automated outbound phone dialing system that would consistently dial database numbers until a live voice was detected), initialized the backend database of the GLC name, and sold products not associated with prescription drugs.