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ViewSonic Gaming's new identity, "ELITE", aims at bringing an updated look and feel to the company's gaming sector. A new site will be the center in marketing our cooperation with the gaming industries and the communities, and presenting the social proof of our professional gaming products from real use cases.
Cooperting with marketing communication and product management, ELITE is positioned and styled to the market that prefers a professional and yet subtle charateristic. Comparing to our competitors' flashy art style, we chose to use rich black verses white, and adding a custom blue to represent the brand and the tone we wish to deliver.