謝佩芸

【包裝設計】vita咖啡紙袋[Packaging design] vita coffee paper bag

By 謝佩芸, March 05, 2019

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【包裝設計】vita咖啡紙袋
Translated by GoogleShow original (zh-TW)
手繪+水彩+電繪 規劃一系列咖啡形象,名片/dm/紙袋/杯墊.... 設計背景:客群主要是以金融業送禮,希望做一個適合該客群的紙袋. 前面紙袋是以男女皆能提出去使用為設計出發點,因為金融業中高階級男性較多,雖然主要族群是45+中年人,但因為該品牌是科技公司投資的可用數據控制烘培數據的咖啡公司,色調不能太沉重,必須帶有新時代年輕化創新優雅雅痞調性. 後面白色底紙袋提案是以插畫圍巾氛圍,帶有時尚文藝感方向提案, 投票表決時剖受女性歡迎(不分年齡群),不過是公司男性和投資者比較喜歡前面綠色, 業務表示主要客群決策者是男性居多,所以選擇綠色款(笑)
Hand drawn + watercolor + electropainting to plan a series of coffee images, business cards / dm / paper bags / coasters ... Design background: The customer base is mainly a gift from the financial industry, and I hope to make a paper bag suitable for this customer base. The paper bag in the front is designed to be used by both men and women as the starting point, because there are many high- and middle-class men in the financial industry. Although the main ethnic group is 45+ middle-aged people, but because the brand is a coffee that can be invested by technology companies to control the roasted data, Company, the color tone should not be too heavy, it must be with a new age, young, innovative, elegant and elegant tone. The white paper bag proposal at the back is an illustration scarf atmosphere with a sense of fashion and artistic direction. It is popular with women when voting on it (regardless of age group), but the company's men and investors prefer the green front. The decision makers are mostly men, so choose the green model (laughs)

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