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鍾佩慈
艾瑪絲x故宮 聯名行銷企劃
艾瑪絲x故宮 聯名行銷企劃
艾瑪絲x故宮 聯名行銷企劃
By
鍾佩慈
資深行銷企劃
・
Taiwan
Connect
以獲得台灣精品獎的艾瑪絲頭皮淨化液為聯名話題產品,將古代的洗沐趣事,結合現代的健髮知識,推出一系列有趣實用的OMO洗沐主題行銷活動,達到提升品牌知名度的目的,並接觸到潛在新客。 *此專案尚未執行,在職時的最後進度為:確定故宮合作意向、通過內部行銷提案。
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鍾佩慈
Connect
Published: Oct 14th 2023
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