suitable candidates Making a final decision Sending out a job offer Typically, there's little difference between external and internal referrals, except for the referral bonus policy. Step 2: Establish clear rules and incentives. Next, figure out exactly how the referral works within your company to avoid any misunderstanding or conflicts that may come from any side. Answering the following questions can help you set up an employee referral policy: Who can refer an employee? (i.e., any specific department