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Writing a product manager cover letter can be a challenging task. Product management is a vital part of a successful company, and a competitive role to break into.
Product managers follow the life of their product and therefore have a variety of high-level responsibilities, like overseeing development, planning launch strategies, and supervising user experience.
Since they wear many hats and their position is essential to a product’s success, companies look carefully at product manager cover letters when they are hiring.
One of the best ways to get noticed and ensure an interview is with a good product manager cover letter. If you are applying for product manager positions, you are likely up against other talented and experienced candidates. You can use a product manager cover letter to elaborate on the skills and experience in your resume and show a little bit of personality. Using a product management cover letter to put your best foot forward will help you cut through the noise and get the attention of the hiring committee.
Companies look for specific qualities and skills from their PMs, and it might be hard to anticipate which of those skills to include in a product manager cover letter. Use the following product manager cover letter examples to help you get started.
Internships are a great way to get your foot in the door of a company, especially if you lack direct PM experience. Use this product manager cover letter sample to help guide your writing process.
April 4, 2022
Dear Mrs. Karim,
I’m writing to apply for the product manager intern position at Serious Software. I am a fast learner with strong technical skills and relevant experience as a computer science camp leader. My interpersonal skills and attention to detail make me a strong candidate for this position.
Over the last two years, my responsibilities at Camp Teen Computer have included managing a large team of camp attendants and balancing the needs of my supervisors and wards. I planned and executed daily activities in addition to instructing the camp attendants on a range of subjects, including programming language and software engineering. My technical and interpersonal skills smoothly transfer to the product manager intern role.
I understand your software production needs are changing this coming year, and I’m confident I would be an asset to your product management team. I would be happy to discuss my skills and experience further.
I look forward to hearing from you.
If you are struggling to write a product manager cover letter with no experience, you might have to be creative about your skills or work history. Use this entry level product manager cover letter sample to get started.
April 4, 2022
Better Sports Gear
Dear Mrs. Karim,
I’m excited by the opportunity to join Better Sports Gear as a Product Manager. I have applicable experience in retail management, and I am skilled in interpersonal communication. My combination of skills and experience make me a strong applicant for the product manager role.
In my last position as a floor manager of Sports and Shoes, I was responsible for supervising a team of ten people and ensuring a smooth customer experience. I became an expert in retail trends in athletic equipment and was able to streamline our product ordering process at my store. These experiences directly relate to the product manager role.
As a long-time user of your brand, I’m thrilled at the prospect of bringing my skills and expertise to the Better Sports Gear Team. Please contact me if you have any questions, I’m happy to meet and expand on my skills further.
Thank you for your time.
If you are writing a senior product management cover letter, you likely have some experience to highlight that makes you a strong candidate. Use this product manager cover letter example to guide you as you begin writing.
April 4, 2022
New App Development
Dear Mrs. Karim,
I’m writing to apply for the Senior Product Manager position at New App Development. I have a degree in software engineering and 4 years of relevant experience as an associate product manager. I’m confident my skills and experience are a good fit for your team.
In my last role as a product manager, I oversaw the development and launch of several notable applications. I successfully balanced the needs of our development and marketing teams to develop products with an average 5-star rating. This role gave me an opportunity to further develop my communication skills as a manager, and I look forward to taking what I’ve learned into a new role.
I’ve attached my resume, and I look forward to the opportunity to discuss my qualifications further. Please feel free to contact me via phone or email. Thank you very much for your consideration.
Writing a product management cover letter can seem daunting, but the format is no different than any other, and the writing process can be straightforward. Here are the steps to follow for a strong and notable product manager cover letter.
One way to write a strong product manager cover letter is to research the company. Look for things like the company’s goals, mission, and present projects. A good product management cover letter will include what you’ve researched about the company or the role.
You can use the product manager cover letter to make it clear that you share similar values, but it also demonstrates your research capabilities, which is an essential skill.
Like all positions, product management cover letters will include these essential components.
Your contact information is crucial to include in a product manager cover letter, as an easy reference for the reader. You should also include your name in the file title of your product management cover letter.
Always include the date near the top of your product management cover letter.
If you can, find out the hiring manager’s name to include in the product manager cover letter. It’s not only more professional, but it also shows that you took the time to research the right person.
Don’t forget to include both the company’s name and the address in your product manager cover letter.
The greeting of your product management cover letter should be polite and not too familiar.
The introduction of your product manager cover letter should grab the reader’s attention and briefly highlight your skills and experience. You can use the body of the product manager cover letter to elaborate on your attributes and work history, but the introduction should be short and direct.
The body of the product manager cover letter is your chance to be specific about your expertise. Pick one or two relevant roles and emphasize your accomplishments and responsibilities. Try to give specific examples of your skills in action when you write a product management cover letter.
Use the closing of the product manager cover letter to thank the hiring manager for their time and attention. You can also encourage them to contact you with any questions and reiterate your contact method.
Like the greeting, your product manager cover letter sign-off should be formal and professional. Warm regards, sincerely, and best all work well to end a product management cover letter.
Generic product manager cover letters won’t get noticed, and they’re often obvious. Try to make each product management cover letter more personal and tailored to the company. Take the time to highlight skills that are relevant to that specific role.
A long product manager cover letter is not just unnecessary, it probably won’t be read. Your most relevant skills and experience can fit on a single page and will make your product management cover letter easier to read and remember.
A great way to have your product manager cover letter stand out is by emphasizing the expertise you have that is directly relevant. Technical or interpersonal skills are good to acknowledge, and any experience you’ve had in management should be expanded on in your product management cover letter. Try to use specific examples of your accomplishments of times you’ve used important skills.
It can be hard to write a product manager cover letter with no experience, but that doesn’t mean you aren’t still a good fit for the job. Use the product manager cover letter to highlight things like your values, skills, and attitude.
It’s best practice to proofread the product manager cover letter when you’re finished. You can do this yourself or ask someone for their input. Proofreading can turn up grammatical errors or spelling mistakes, making sure your product manager cover letter is professional and free of typos.
An easy way to write a strong product management cover letter is by filling in a template with your personal information and experience. Use the following product manager cover letter template to get noticed by the hiring manager and (get) an interview.
[Hiring Manager’s Name]
[Hiring Manager’s Title]
Dear [Hiring Manager’s Name],
I am submitting my application for [position title] position at [company name]. I have skills in [list skills] and relevant experience in [name experience or position]. My history and expertise make me an ideal candidate for this role.
At my [current/past role] at [current/past company], I was responsible for [list major responsibilities]. In my capacity as a [current/past role], I [discuss relevant key accomplishments].
I am keenly interested in this position because [reason you are excited by the company]. I’m confident my experience in [list relevant skill] will be as asset to your team, and the [position title] position is a role where I could support [company name] to achieve its objectives.
I have attached my resume, and I look forward to discussing my skills and experience in more depth. Please feel free to contact me at [contact information]. Thank you very much for your consideration.
🔑 Key Takeaways
Product management is a competitive market, and a good way to stand out in the crowd is by writing a strong product manager cover letter. As with any other job, product management cover letters need key structural components like contact information and a proper sign-off.
Do some research in the company before writing your product manager cover letter, to incorporate your knowledge of their goals and values, and stand out even further. Use product manager cover letter samples and templates to help guide you writing process and get the job you want.
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--- Originally written by Tiffany Quinn ---