With the aim of attracting more customers and boosting sales, a company will need the help of a visual merchandiser. Visual merchandisers leverage their skills and knowledge in design to handle the visual display of product images, features, and more. Additionally, they also evaluate the company’s value and conduct market research to figure out the most appealing layouts and designs to attract more customers.
In general, the position may bear some resemblance to the job requirements of a merchandiser. However, a merchandiser is in charge of a product’s journey from production to consumption, whereas a visual merchandiser is responsible for promoting products using visual concepts to drive sales.
With such responsibilities, the visual merchandising resume needs to feature the applicant’s communication and negotiation skills for expressing their design taste and pitching ideas successfully.
Check this article out for guidance on making a creative resume for visual merchandising jobs.
Many recruiters adopt ATS (Applicant Tracking System) to scan applicants’ resumes, especially by identifying relevant keywords. Thus, make sure your visual merchandising resume will get through the system and reach the recruiter easily.
How to build an ATS-friendly visual merchandising resume format:
Include keywords from the visual merchandiser job description.
Stick to texts.
Avoid tables and graphs.
Save your visual merchandising resume as a PDF.
Tip 2: Refer to online visual merchandising resume templates and examples.
Without guidance and knowledge in building an attractive visual merchandising resume, you may find it difficult to write appropriate content and adopt a suitable format. Hence, look up visual merchandiser resume examples online to get yourself useful tips.
Tip 3: Tailor your visual merchandising resume for the job and adopt keywords from the job description.
Let us clear up any confusion between a visual merchandiser CV and a visual merchandising resume. While a CV presents all details about the candidate with a plain layout and design, a resume, within 2 pages, only mentions the information related to the job opening.
To insert relevant keywords, keep in mind to review the visual merchandising job description carefully.
💡 Tip: Commonly-used keywords can be planning concepts, visual, store display, experience in boosting sales, etc.
Tip 4: Quantify results on your visual merchandiser resume.
Showcasing your achievements using numbers will help you gain more credibility and leave a better impression on the hiring manager.
Examples of great quantified results for visual merchandiser resumes:
Conducted a time-motion analysis for better customer experience that results in 20% increase in monthly sales.
Re-arranged in-store display for more eye-catching store visuals, boosting up to 45% in annual sales.
Deployed a branding strategy that results in 68% increase of branding awareness among existing customers.
Tip 5: Customize your creative resume for visual merchandiser.
As creativity is a key component of the visual merchandising job, you need to highlight that on your visual merchandising resume to win an interview.
For a creative resume for a visual merchandiser, you should consider factors such as layout, graphic patterns, trendy designs and colors of the year which visually presents your creative mind and artistic taste. These elements give hiring officers reasons to offer you an interview.
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What is a good objective for a visual merchandiser resume?
A resume objective is a short statement that describes your personal and career goals. It’s highly beneficial to tailor an objective that meets the requirements of the visual merchandiser job description.
✍🏻 3 crucial elements of a great visual merchandising resume objective:
Highlight your goals: Be realistic when presenting your goals for your future job. Also, your visual merchandising resume should focus on only one specific objective.
Customize a personal statement: Indicate what job requirements you meet that could bring value to the employer.
Include the name of the company and the position you are applying for.
Examples of a catchy visual merchandising objective resume:
Pursuing a Visual Merchandiser position at Mercy Curry with excellent skills in creating visual displays from drafts of sketches, ensuring that they turn into desired concept displays.
Looking to work as a Visual Merchandiser Assistant in AXE Intelligence Inc. with a focus on exploiting consumers’ window shopping tendencies.
To obtain a position at Peachy Corporation with a desire to effectively plan visual merchandising concepts and applications that lead to sales growth and customer retention.
💡 Reminder: With a well-written resume objective, the employer can evaluate your potential contribution to the company and decide whether or not to hire you.
How to write a professional summary for a visual merchandising resume?
Your visual merchandising resume summary is a brief self-introduction to the recruiters. To stand out from a pool of job applications, you need to feature your skills, qualifications, and expertise in the field.
✍🏻 What to include in a professional summary for the visual merchandising resume:
Skills: Highlight the most relevant skills so the employer can grasp a brief idea of your ability.
Experience and achievements: Summarize your profession and bring up the most outstanding accomplishments in your career.
Examples of a well-branded visual merchandising resume summary:
A merchandising manager with a Master’s degree in Retail Management and 10+ years of experience in the beauty industry and customer service. Passionate, target-driven, and knowledgeable of concept designs.
An interior design graduate with more than 5 years in the clothing retail industry. A display designer who contributed to a 25% increase in XARA’s autumn collection sales.
A results-driven professional with a Master’s degree in Fashion Marketing. Visual Merchandising Director in charge of 2 in-store visual display campaigns that generate a 15% increase in the company’s revenue.
What are some great skills for a visual merchandising resume?
The skills section in the visual merchandising resume is one of the factors that allows the recruiters to determine whether or not you are qualified.
Here are several formats for this section, including bullet lists, expanded bullet lists, integrated with work experience, categorized skills section, etc. Depending on your professional level, you can decide on the right format for you.
✔ Bullets lists:
Simple and space-saving
Candidates can't further specify their skills
Suitable for a visual merchandising resume for freshers
✔ Expanded bullets lists:
Take up more space
Make the skills section more specific with further explanation
✔ Bullet lists integrated with work experience:
A more advanced version of the bullet lists
Occupy a lot of space
Work experience is demonstrated along with listed skills
Suitable for a visual merchandising manager resume
✔ Categorized skills section:
Preferable when the position requires a broad set of skills
Make sure that you have gained an impressive working track when adopting this type in your visual merchandising resume
Tips for writing an impressive skill section in your visual merchandising resume:
Keep it short & relevant: Being lengthy with irrelevant information is no good for your application. Keep the section condensed with only information useful to the employer.
Make it comprehensible: Use our recommended listing formats to provide a version that is easy for the recruiters to read and gather information on your skills.
List both hard and soft skills: Find a balance between hard and soft skills for the job. They will help determine your compatibility with the vacancy.
Still feeling unsure? See the table below for 10 common hard and soft skills for a visual merchandising resume:
Attention to detail
How to write a visual merchandising resume with no experience?
#Advice 1: Choose the right resume format.
There are 4 main types of visual merchandising resume format, including chronological, functional, hybrid, and targeted.
If you already have some experience in the field, you may consider using a chronological or a targeted visual merchandiser resume. Meanwhile, the hybrid format is more appropriate for a visual merchandising beginner resume.
#Advice 2: Adopt a career objective.
Rather than a resume summary that highlights your work experience, adopting an impressive career objective for your visual merchandising resume can better demonstrate your professional goals and indicate your competence to the employer.
#Advice 3: Highlight your education.
For individuals with limited work experience and achievements, putting emphasis on the education section in the visual merchandising resume can increase the chance of getting the interview. Feel free to add details such as GPA, awards, relevant coursework and extracurricular activities.
#Advice 4: Include your portfolio/side project/personal website.
Proof speaks louder than words!
Don't miss the chance to present any works related to the job opening, especially when you're in the design field. They can be your personal website, work portfolio, or side projects that help build a better and unique impression on the hiring manager.
#Advice 5: Write a sincere visual merchandiser cover letter.
Customizing a personalized visual merchandising cover letter is also necessary for you to express the desire to contribute to the company.
Ideally, a visual merchandiser cover letter should include a brief introduction of your background, your outstanding achievements with proven numbers, your set of skills for the position, and reasons why you find yourself a good match for the vacancy.
A visual merchandising manager with a Master’s degree in Fashion Management. Possess in-depth knowledge of concept designs, visual store display, and 10+ years of supervising and planning in-store PR campaigns in the retail sector.
Assisted in the campaign to boost overall system-wide sales by conducting time-motion analysis and planning effective campaigns to improve customers’ visual experience while queueing and shopping.
Succeeded at conceptualizing the most appealing and compelling presentations of jewelry products with a specific focus on the latest patterns and designs, proved by an increase of 30% annual revenue for the release of Fall - Winter Collection.
Sephora Inc. Visual Merchandiser 2013- 2019
Managed to boost overall sales performance of beauty products at Michigan outlet, gaining an annual increase in sales by 7%.
Conducted research on customer preferences, trends analysis, and prediction based on demographics, sales matrix, and implemented concept reports.
Attracted more than 2000 new customers for the latest products’ release of 2015.
2012– 2013, Master Degree in Fashion Management Michigan University GPA: 3.54/4
2011– 2012, Bachelor Degree in Interior Design Kaplan University GPA: 3.67/4
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