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Definition of Reputation Credits
Alex Lu
Comprehensively trained with traditional advertising in study; proficient digital marketing and cross-border e-commerce while embrace innovative crowdfunding startup. Later educated with the art of administrative language in scrupulously government regulated organization.
Department Manager @ Backer-Founder
Taipei，TW. [email protected]
Education
Pennsylvania State University
Major: Advertising/Public Relations
Minor: Psychology
Language
Chinese(Mandarin)
English
Experiences
Department Manager, Backer-Founder, Oct 2020 - Now
I managed a 7-person team with crowdfunding project specialist and brand agent e-commerce. I am responsible for the operation, hiring and training, and directing of crowdfunding projects and brand e-commerce, and I have increased profit of my department by 2 times.
- Supervise the execution of projects in the US and Taiwan, including video producing, page design, copywriting, reward plan, ads, KOL planning and post-campaign management.
- Achieved annual profit milestone for department.
- Review the evaluation of products and markets and terms of collaboration.
- Restructured team function adapting organization growth from 60 to 120 employees.
- Create a project and work-hour database and instructions for new hires and assistant manager training.
- Actively participate in management discussions such as company values and management systems.
Crowdfunding Specialist, Backer-Founder, May 2019 - Oct 2020
One-stop services to take care of all your needs for localizing your crowdfunding campaign, including page & video design, pre-launch testing, advertisement, PR, and post-campaign management.
- Crowdfunding projects
- Crowdfunding supervisor
- Branding and e-commerce
Branding Manager, SOL WOW, Aug 2018 - May 2019
- Branding and loacal marketing
- Business management
Cross-border E-commerce Specialist, TAITRA (Nonprofit Organization). Aug 2017 - Aug 2018
- Business event planning indcluding forum, exhibition and business matching
- Provides cross-border e-commerce solutions
- Supervise online advertising
- Website management and operation
Marketing & Advertising Specialist, ZENLET (Crowdfunding Startup). Dec 2015 - Mar 2017
Oversees 3 team member and manage annual/seasonal marketing plans and sales goal, includes crowdfunding, press, advertising, e-commerce management and business development.
Crowdfunding Projects
Planned, executed and supervised over 30 crowdfunding projects with pledge amount over 350 million TWD.
For each product we introduce, we create a tailored range of localized strategies, including creating and adapting copywriting content, video remake, creating advertisements relevant to the local audience and delivering executed exposure through in-depth PR.
2017 DATE SUMMIT 
Organized the largest e-commerce summit in Taiwan with over 1500 attendees. Invited 27+ industry leading speakers from 11 countries includes Google, Amazon, Facebook, Microsoft, Twitch and ZALORA.
ASEAN and China E-Commerce Forum
Invited well-known E-Commerce platforms from Singapore, the Philippines, Vietnam, China. Attracted nearly 200 Taiwanese company participants and conducted over 160 business meetings.
Alex Lu
Comprehensively trained with traditional advertising in study; proficient digital marketing and cross-border e-commerce while embrace innovative crowdfunding startup. Later educated with the art of administrative language in scrupulously government regulated organization.
Department Manager @ Backer-Founder
Taipei，TW. [email protected]
Education
Pennsylvania State University
Major: Advertising/Public Relations
Minor: Psychology
Language
Chinese(Mandarin)
English
Experiences
Department Manager, Backer-Founder, Oct 2020 - Now
I managed a 7-person team with crowdfunding project specialist and brand agent e-commerce. I am responsible for the operation, hiring and training, and directing of crowdfunding projects and brand e-commerce, and I have increased profit of my department by 2 times.
- Supervise the execution of projects in the US and Taiwan, including video producing, page design, copywriting, reward plan, ads, KOL planning and post-campaign management.
- Achieved annual profit milestone for department.
- Review the evaluation of products and markets and terms of collaboration.
- Restructured team function adapting organization growth from 60 to 120 employees.
- Create a project and work-hour database and instructions for new hires and assistant manager training.
- Actively participate in management discussions such as company values and management systems.
Crowdfunding Specialist, Backer-Founder, May 2019 - Oct 2020
One-stop services to take care of all your needs for localizing your crowdfunding campaign, including page & video design, pre-launch testing, advertisement, PR, and post-campaign management.
- Crowdfunding projects
- Crowdfunding supervisor
- Branding and e-commerce
Branding Manager, SOL WOW, Aug 2018 - May 2019
- Branding and loacal marketing
- Business management
Cross-border E-commerce Specialist, TAITRA (Nonprofit Organization). Aug 2017 - Aug 2018
- Business event planning indcluding forum, exhibition and business matching
- Provides cross-border e-commerce solutions
- Supervise online advertising
- Website management and operation
Marketing & Advertising Specialist, ZENLET (Crowdfunding Startup). Dec 2015 - Mar 2017
Oversees 3 team member and manage annual/seasonal marketing plans and sales goal, includes crowdfunding, press, advertising, e-commerce management and business development.
Crowdfunding Projects
Planned, executed and supervised over 30 crowdfunding projects with pledge amount over 350 million TWD.
For each product we introduce, we create a tailored range of localized strategies, including creating and adapting copywriting content, video remake, creating advertisements relevant to the local audience and delivering executed exposure through in-depth PR.
2017 DATE SUMMIT
Organized the largest e-commerce summit in Taiwan with over 1500 attendees. Invited 27+ industry leading speakers from 11 countries includes Google, Amazon, Facebook, Microsoft, Twitch and ZALORA.
ASEAN and China E-Commerce Forum
Invited well-known E-Commerce platforms from Singapore, the Philippines, Vietnam, China. Attracted nearly 200 Taiwanese company participants and conducted over 160 business meetings.