OneDegree FinTech                                                            

📍  Taipei      🗓️  01 Dec 2020  -  13 Jun 2022

Product Designer

OneDegree has a web-based service that provides light-weight modules catering for insurance operations.

• End-to-end Experience
  Led the UX/UI of a brand-new feature Distribution Management from end to end as a main KPI, earned great recognition from upper management, and enhanced the long-term relationship with 1 main client. 

• Financial Features Deliver
  Delivered the UX/UI of impactful features engaging in clients, such as compensation schedules, commission accounting tables, and distribution dashboards.

• Strategy and Leadership
  Established design strategies and principles for products, and led junior/mid product managers to turn conceptual ideas into valuable functions. 

• Impactful Research Skills
  With no prior insurance background, conducted successful research on the diverse insurance products across regions, and set up a great research example that facilitated the design process by 25%. 

• Stakeholder Communication
  Set up efficient alignment tables with stakeholders through documentation on strategies, insights, and directions that reduce communication time by 40%. 

• Day-to-day Prototyping
  Delivered high-fidelity UI mockups and clickable prototype for presentation and led user testing of 3 main modules throughout the day-to-day design process.

Black Lake Tech                                                                                         

📍  Shanghai      🗓️  02 Apr 2018  -  22 Jan 2020

Product Designer

Blacklake provides a SaaS platform that facilitate the efficiency and collaboration for industrial manufacturing.

• Enterprise-platform Optimization
  Led successful UI/UX optimization, improving app/web-based platform efficiency by 22% through enhancements on intricate navigation and user flows.

• Prototyping and User Testings
  Launched user surveys across 15 clients, created clickable prototypes to in-person work with end-users for user feedback, and enhanced the user-centered mindset across product, design, and R&D.

• Native App Experience
  Delivered the UI/UX of complex features including a S.O.P. production (mobiles/iOS/Android) and B.I. dashboards that secure contracts with significant clients.

• Design System Facilitator
  Collaborated with front-end teams to establish a design system, component guidelines, and a UI library, ensuring a smooth and efficient product development process.

• Effective Communicator
  Summarized the intricate data of all clients‘ persona and the entire platforms’ workflow to facilitate the communication between customer success, product, and design teams by 25%. 

• Client Engagement Boost
  Partnered up with the head of marketing and FE developers to deliver the UI/UX of company’s landing pages (desktops & mobiles) within 1 month, resulting in engagement rate increased by 73%.

Sharelike RetailTech                                                                                         

📍  Taipei      🗓️  09 Nov 2014  -  28 Mar 2018

UI/UX Designer

Sharelike has a customer-facing marketing platform facilitating counter marketing for the retail franchise brands.

• 300% Conversion Rate
  Boosted clients' customer base by 300% and annual revenue by 40% through end-to-end UI/UX delivery of membership products, including coupon for group buying and point/scratch card.
  

• User Voice Advocate
  Conducted routinely onsite surveys, interviews, and user research for feedback and insights, built personas to increase the efficiency of internal communication and decisions making.
  

• Agile Collaboration
  Drove UX design, UI mockups, and collaborated with engineering teams for establishing design systems and specs, ensuring product consistency and efficient maintenance across projects at an agile pace.
  

• 70% Cost Reduction
  Streamlined campaign implementation by facilitating visual design processes through templates, resulting in a 70% reduction in cost and time.
  

• Digital Design Experience
  Partnered up with marketing specialists to create product demo videos and increased the sale by 20%, designed digital marketing materials, including sale decks, web contents, videos, and landing pages.