CakeResume Talent Search

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Avatar of Lee A. Muirhead.
Avatar of Lee A. Muirhead.
Founder; FINTECH, CRYPTO & GREEN FINANCE TRAINER @Digital Intell Women
2019 ~ Present
SENIOR PROJECT MANAGER
More than one year
Lee Anne Founder of Digital Intell Women; Green Digital Asset Education. Former International Airline Project Manager. Australia PROJECT MANAGER, WEB3/DEX/FINTECH EDUCATOR AND ENTREPRENEUR. 20+ years experience working on Technology Projects. Former Airline Project Manager and Business Analyst. Strong Commercial Background with experience in Contracts, Business Development, Marketing and Sales. Natural Relationship Builder, Market Researcher with Product and Account Management Experience. Cryptocurrency & FinTech enthusiast with quick ability to adapt and learn new technologies. Digital Finance Coaching Business Owner. Current role, educating Women in Green Digital Assets (DEX
Pages and Keynote
Technical Writing
Project Management
Employed
Full-time / Interested in working remotely
10-15 years
PMBok/BABok/Change Management

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
More than one year
Digital Marketing | User Experience | Content Strategy
Seattle Credit Union
2021 ~ Present
Seattle, WA, USA
Professional Background
Current status
Employed
Job Search Progress
Not open to opportunities
Professions
Marketing Strategy Planner
Fields of Employment
Work experience
1-2 years
Management
Skills
Word
PowerPoint
Event Planning
Photoshop
Excel
Premiere Pro CC
Figma
Content Marketing
Content Strategy
User Experience
User Research
Languages
English
Professional
French
Beginner
Job search preferences
Positions
Marketing
Job types
Full-time
Locations
台灣台北, Seattle, 華盛頓美國
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
University of Washington
Major
Communication in Digital Media
Print

Ashley Ai-Heng Lee

Graduate student major in digital media, with a bachelor's degree in business administration. Strategic storyteller with 2+ years of experience in marketing communications and user experience, passionate about designing content that solves user's pain points and speaks to customer's needs. Gender equity and inclusive designs light up my heart.

[email protected]  |  LinkedIn  |  Portfolio

Digital Marketing


  • Social media marketing
  • Email marketing
  • Content marketing & SEO
  • Google Analytics

User Experience (UI/UX)


  • User research (survey, interview)
  • Wireframe & prototyping
  • Content strategy
  • Information Architecture

Other skills


  • Adobe Photoshop & Premiere
  • Keynote & Powerpoint
  • Figma
  • Chinese (native) & English (fluent)

Work Experience

Jan 2021 - present

SEO Content Writer

CakeResume, remote

  • Created content marketing campaigns to educate international job seekers
  • Conducted SEO keyword research to optimize website SEO ranking and increase web traffic

Aug 2020 - Dec 2020

Social Media Manager

Restart Partners, Seattle

  • Managed Facebook ad campaigns that reached 1.5m+ and successfully encouraged mask-wearing and social distancing behaviors within Washington state during the COVID-19 crisis
  • Moderated post comments and drew qualitative insights from comments that directed future messaging and content strategy

Jun 2020 - Sep 2020

Content Marketing Strategist

CakeResume, Taipei

  • Created SEO-optimized content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
  • Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
  • Directed the marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees

Nov 2019 - Jun 2020

Event & Marketing Intern

UW CoMotion, Seattle

  • CoMotion is the innovative hub of the University of Washington
  • Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing

Sep 2018 - Feb 2019

PR Corporate Intern

Edelman, Taipei

  • Supported public relation campaigns for global financial and technology firms (Morgan Stanley, PIMCO, BNP Paribas) through media reports, market research, PR event coordination and proposal development

Education

2019 - 2021

University of Washington | Seattle, USA

Master of Communication in Digital Media, GPA 3.9

  • Intro to User-Centered Design
  • User Research & UX Strategy
  • UX Psychology
  • Product Content Strategy
  • Content Marketing

2015 - 2019

National Taiwan University | Taipei, Taiwan

Bachelor of Business Administration, marketing track, GPA 3.8

  • Marketing Management
  • Digital Marketing
  • Promotion Strategy
  • Digital Storytelling
  • Visual Design
Resume
Profile

Ashley Ai-Heng Lee

Graduate student major in digital media, with a bachelor's degree in business administration. Strategic storyteller with 2+ years of experience in marketing communications and user experience, passionate about designing content that solves user's pain points and speaks to customer's needs. Gender equity and inclusive designs light up my heart.

[email protected]  |  LinkedIn  |  Portfolio

Digital Marketing


  • Social media marketing
  • Email marketing
  • Content marketing & SEO
  • Google Analytics

User Experience (UI/UX)


  • User research (survey, interview)
  • Wireframe & prototyping
  • Content strategy
  • Information Architecture

Other skills


  • Adobe Photoshop & Premiere
  • Keynote & Powerpoint
  • Figma
  • Chinese (native) & English (fluent)

Work Experience

Jan 2021 - present

SEO Content Writer

CakeResume, remote

  • Created content marketing campaigns to educate international job seekers
  • Conducted SEO keyword research to optimize website SEO ranking and increase web traffic

Aug 2020 - Dec 2020

Social Media Manager

Restart Partners, Seattle

  • Managed Facebook ad campaigns that reached 1.5m+ and successfully encouraged mask-wearing and social distancing behaviors within Washington state during the COVID-19 crisis
  • Moderated post comments and drew qualitative insights from comments that directed future messaging and content strategy

Jun 2020 - Sep 2020

Content Marketing Strategist

CakeResume, Taipei

  • Created SEO-optimized content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
  • Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
  • Directed the marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees

Nov 2019 - Jun 2020

Event & Marketing Intern

UW CoMotion, Seattle

  • CoMotion is the innovative hub of the University of Washington
  • Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing

Sep 2018 - Feb 2019

PR Corporate Intern

Edelman, Taipei

  • Supported public relation campaigns for global financial and technology firms (Morgan Stanley, PIMCO, BNP Paribas) through media reports, market research, PR event coordination and proposal development

Education

2019 - 2021

University of Washington | Seattle, USA

Master of Communication in Digital Media, GPA 3.9

  • Intro to User-Centered Design
  • User Research & UX Strategy
  • UX Psychology
  • Product Content Strategy
  • Content Marketing

2015 - 2019

National Taiwan University | Taipei, Taiwan

Bachelor of Business Administration, marketing track, GPA 3.8

  • Marketing Management
  • Digital Marketing
  • Promotion Strategy
  • Digital Storytelling
  • Visual Design