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Definition of Reputation Credits
Alex Lu 呂育璘
Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations
Taipei, Taiwan
0937-015792
[email protected]
Graduated from Fu Jen university and majored in fashion marketing, with over 25 years of working experience in marketing. Good at PR marketing, advertising campaigns, event marketing, data mining and direct marketing, digital marketing, customer loyalty programs, and E-commerce.
As the marketing director of a shopping mall, I’m responsible for the strategy, budgeting, and annual plan. Leading the team, and collaborating with internal and external partners to execute marketing campaigns for over 12 years.
Developing and maintaining the B2B business, initiating marketing campaigns through data mining, and customer behavior analysis. Managing and driving sales teams to achieve sales goals in the direct marking dept. of an insurance company for over 8 years
Running an online store selling apparel, shoes, and accessories for 3 years. Day-to-day operations, content development, and initiating advertising and promotion campaigns on social media to drive traffic and sales.
As a BU head at Promiseland Resort & Lagoon, responsible for business strategy, budgeting and organization, oversees daily operation including marketing, sales development, operation, administration management .
Work Experience 工作經歷
Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations
Promiseland Resort & Lagoon
理想大地渡假飯店
十二月 2022 - 在職中
Taipei, Taiwan
Job Description
1. BU head
2. Business strategy, organization and budgeting.
3. Advertising and media plan, PR & Event marketing
4. Membership, Customer service
5. Digital marketing (online, social media, O2O marketing )
6. Sales development and management (TA, OTA, Direct sales...etc.)
6. Daily operation management
7. Leasing, Band and tenant acquisition for Department store
Marketing Director
Miramar Entertainment Park
六月 2019 - 二月 2022
Taipei, Taiwan
Job Description
1. Spokesman
2. Marketing strategy, annual plan, and budgeting.
3. Advertising and media plan
4. PR & Event marketing
5. Sales promotion
6. Membership
7. Digital marketing
8. Visual Merchandise and Store Design
9. Leasing, Brand Acquisition
Co-Founder
La Parisienne Boutique
六月 2016 - 五月 2019
Taipei, Taiwan
Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising campaigns and media plan
3. Sales promotion
4. Membership
5. Online store's daily operations management
Marketing Director
Syntrend Creative Park 三創數位股份有限公司
十一月 2014 - 五月 2016
Taipei, Taiwan
Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising and media plan
3. PR & Event marketing
4. Sales promotion
5. Membership
6. Digital marketing (online, social media, O2O marketing )
7. Visual Merchandise and Store Design
8. Store daily operation management
9. Customer service
10. Leasing, Brand Acquisition
Account Manager, Direct Marketing Dept.
AIA 英屬百慕達友邦人壽
七月 2012 - 十月 2014
Taipei, Taiwan
Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 2 call centers with over 100 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
5. Develop events and periodicals for customers to raise their satisfaction.
Account Manager, Direct Marketing Dept.
英國保誠人壽
一月 2010 - 六月 2012
Taipei, Taiwan
Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 3 call centers with over 200 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
Account Manager, Direct Marketing Dept.
AIA 英屬百慕達友邦人壽
七月 2008 - 十二月 2009
Taipei, Taiwan
Job Description
1. Data analysis for discovering customer insight and new opportunities.
2. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
3. Develop events and periodicals for customers to raise their satisfaction.
Deputy Marketing Manager
Miramar Entertainment Park 美麗華百樂園購物中心
二月 2002 - 六月 2008
Taipei, Taiwan
Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design
Marketing Supervisor
富邦人壽保險股份有限公司
三月 1999 - 十二月 2000
Taipei, Taiwan
1. Customer relationship management
2. Loyalty programs
3. Co-brand card programs
officer
中國人壽保險股份有限公司
四月 1998 - 二月 1999
Taipei, Taiwan
1. B2B sales development and maintenance
Specialist
新光三越百貨股份有限公司
七月 1996 - 三月 1997
Taipei, Taiwan
1. Execute marketing campaigns
Education 學歷
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
織品服裝學系
1991 - 1994
Certification
- WBSA Certified Marketing Strategic Planner
- Google Analytics Individual Qualification
- Google Digital Garage Certified The Fundamentals of Digital Marketing
- Life insurance salesman license
- Fire fighting management personnel
Skill
- MS Office
Language
- Chinese
- English
Alex Lu 呂育璘
Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations
Taipei, Taiwan
0937-015792
[email protected]
Graduated from Fu Jen university and majored in fashion marketing, with over 25 years of working experience in marketing. Good at PR marketing, advertising campaigns, event marketing, data mining and direct marketing, digital marketing, customer loyalty programs, and E-commerce.
As the marketing director of a shopping mall, I’m responsible for the strategy, budgeting, and annual plan. Leading the team, and collaborating with internal and external partners to execute marketing campaigns for over 12 years.
Developing and maintaining the B2B business, initiating marketing campaigns through data mining, and customer behavior analysis. Managing and driving sales teams to achieve sales goals in the direct marking dept. of an insurance company for over 8 years
Running an online store selling apparel, shoes, and accessories for 3 years. Day-to-day operations, content development, and initiating advertising and promotion campaigns on social media to drive traffic and sales.
As a BU head at Promiseland Resort & Lagoon, responsible for business strategy, budgeting and organization, oversees daily operation including marketing, sales development, operation, administration management .
Work Experience 工作經歷
Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations
Promiseland Resort & Lagoon
理想大地渡假飯店
十二月 2022 - 在職中
Taipei, Taiwan
Job Description
1. BU head
2. Business strategy, organization and budgeting.
3. Advertising and media plan, PR & Event marketing
4. Membership, Customer service
5. Digital marketing (online, social media, O2O marketing )
6. Sales development and management (TA, OTA, Direct sales...etc.)
6. Daily operation management
7. Leasing, Band and tenant acquisition for Department store
Marketing Director
Miramar Entertainment Park
六月 2019 - 二月 2022
Taipei, Taiwan
Job Description
1. Spokesman
2. Marketing strategy, annual plan, and budgeting.
3. Advertising and media plan
4. PR & Event marketing
5. Sales promotion
6. Membership
7. Digital marketing
8. Visual Merchandise and Store Design
9. Leasing, Brand Acquisition
Co-Founder
La Parisienne Boutique
六月 2016 - 五月 2019
Taipei, Taiwan
Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising campaigns and media plan
3. Sales promotion
4. Membership
5. Online store's daily operations management
Marketing Director
Syntrend Creative Park 三創數位股份有限公司
十一月 2014 - 五月 2016
Taipei, Taiwan
Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising and media plan
3. PR & Event marketing
4. Sales promotion
5. Membership
6. Digital marketing (online, social media, O2O marketing )
7. Visual Merchandise and Store Design
8. Store daily operation management
9. Customer service
10. Leasing, Brand Acquisition
Account Manager, Direct Marketing Dept.
AIA 英屬百慕達友邦人壽
七月 2012 - 十月 2014
Taipei, Taiwan
Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 2 call centers with over 100 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
5. Develop events and periodicals for customers to raise their satisfaction.
Account Manager, Direct Marketing Dept.
英國保誠人壽
一月 2010 - 六月 2012
Taipei, Taiwan
Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 3 call centers with over 200 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
Account Manager, Direct Marketing Dept.
AIA 英屬百慕達友邦人壽
七月 2008 - 十二月 2009
Taipei, Taiwan
Job Description
1. Data analysis for discovering customer insight and new opportunities.
2. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
3. Develop events and periodicals for customers to raise their satisfaction.
Deputy Marketing Manager
Miramar Entertainment Park 美麗華百樂園購物中心
二月 2002 - 六月 2008
Taipei, Taiwan
Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design
Marketing Supervisor
富邦人壽保險股份有限公司
三月 1999 - 十二月 2000
Taipei, Taiwan
1. Customer relationship management
2. Loyalty programs
3. Co-brand card programs
officer
中國人壽保險股份有限公司
四月 1998 - 二月 1999
Taipei, Taiwan
1. B2B sales development and maintenance
Specialist
新光三越百貨股份有限公司
七月 1996 - 三月 1997
Taipei, Taiwan
1. Execute marketing campaigns
Education 學歷
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
織品服裝學系
1991 - 1994
Certification
- WBSA Certified Marketing Strategic Planner
- Google Analytics Individual Qualification
- Google Digital Garage Certified The Fundamentals of Digital Marketing
- Life insurance salesman license
- Fire fighting management personnel
Skill
- MS Office
Language
- Chinese
- English