Operation & Marketing Director / US & SEA Region

17LIVE Inc.

五月 2021 - Present
Taipei, Taiwan

• Collaborate closely with stakeholders with the sensitivity of direct and indirect impact on them by planning ahead together and updating the progress throughout.
• Provide proactive support to BD team; enabling them to meet their commercial objectives by providing them appropriate and measurable support, tools, and feedback. Collaborate closely with PM / PO / ENG teams on product launches and define rollout plans.
• Influence and partner with internal multi-departments and external agencies to manage brand presence and direct campaigns to improve gross revenue, user retention and create user desirability.
• Establish partnership with local agencies / potential partners on campaign planning to define priorities and focus.
• Proactively interact with global teams in the implementation of worldwide & regional branding events and campaigns.
• Develop and deliver marketing and communications strategic plan to synergize the global framework with consideration of local relevance.
• Identify challenges and opportunities, propose initiatives and strategic insights to support management decisions on long term direction and planning.
• Define and master the regional A&P budget at right and accurate level, sustain OI and GP at profitable level.
• Establish customer database and segmentation. Translate data into knowledge and build actionable campaigns to maximize impact on target audience.
• Drive and direct comprehensive studies and analyses on user behaviours, local trends, campaigns and events feedback to better monitor and prospects.
• Lead and guide continuous analysis of marketing intelligence on competitive environment, competitor activities and user interests.
• Network with external parties and vendors to facilitate promotional activities.

Marketing Manager

RIMOWA

十月 2020 - 四月 2021
Taipei, Taiwan

• Maintain relationship with media, KOLs, friends of brands and pitch quality coverages with brand's DNA.
• Develop clear omni channel marketing strategies, directions and objectives in local market.
• Develop strategic action plans and identify gaps in the communications channels and work to rectify problems.
• Able to build cross function data/information to better understand the market’s needs and use data to add value to action plans for all functions.
• Lead data-driven social & influencer marketing strategies with marketing and digital teams in local market to make strategic recommendations and get approved by brand guideline.
• Plan and execute, within budget, online and offline marketing plans such as social media strategies, advertising, events, promotions, and campaign management.
• Perform regular market, trends and competitive analysis and monitor best practices in the market.
• Work cross-functionally to ensure timely execution of marketing plans/activities.

Marketing Manager

DELVAUX

六月 2015 - 十月 2020
Taipei, Taiwan

• Maintain good and health relationship with media.
• Enhance PR exposure on newspapers and magazines, including product shooting arrangement and press release initiate.
• Department store promotion liaise and management.
• CRM strategies development and monitor.
• Organize and execute major PR and CRM events and product launches.
• Develop and seek potential partnership with third parties.
• Formulate and implement the standard management of customer database by creating CRM tools and programs in order to create and maintain dynamic and positive relationship with clients.
• Annual A&P budget allocation and analysis for various aspects.
• Directly Communication with head quarter and taking action locally with principal guideline.

Marketing Executive

Dickson Trading Taiwan, Ltd

九月 2012 - 六月 2015
Taipei, Taiwan

• Report to Marketing Director
• Responsible for marketing, PR and CRM for following brands: S.T. Dupont, Chopard, ROLEX, Tudor.
• Develop and maintain marketing calendar to ensure budget management
• Planned and conducted PR events and marketing promotions plan in all boutiques.
• Develop and implement strategic corporate PR programs to enhance brand image.
• Organize retailers’ annual meeting for new product launch
• Organize and conduct VIP event regularly to enhance customer’s loyalty
• Maintain relationship with all relevant media (newspapers, magazines, Internet)
• Visual merchandising plan and management, regular maintain product display in boutiques and all department stores.

Marketing Executive

VConcept INC

三月 2012 - 九月 2012
Taipei, Taiwan

• Propose and execute events in luxury business.
• News release drafting and new product launch.
• Coordinate over different vendors to succeed different scales of events.
• Approach fashion media for product exposure on behalf of clients.
• Propose appropriate candidates and Establish brand image/awareness through PR, influencers, cross-over in Taiwan market.