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Definition of Reputation Credits
林思妤 Astrid Lin
Hi, I'm Astrid Lin, having 3 years of digital product experience in B2C social media and B2B AIoT platform. Previously working at CMoney, in charge of a social product with millions MAU, and had created several 0-1 products from scratch. Experienced in user-centered design, data-driven strategy, Lean UX and Scrum management.
Product Manager, Taipei, Taiwan
[email protected]
Work Experience
CMoney Technology Co., Ltd, Product Designer & Product Manager
Dec 2021 ~ June 2023
[Responsibilities]
- User research and data analysis, feature planning, wire-framing, UI design, usability testing, A/B testing, and performance validation.
[股市爆料同學會]
- Led the web and APP design, conducting more than 50 iterations for product growth.
- Improved the design workflow to increase design efficiency by 8% and team productivity by 5%.
- Discovered important user behaviors through data and qualitative research, and used the insights to help improve product design strategies.
- Designed and participated in planning the experimental product form 0 to 1.
- Led the team in using Lean UX to achieve user needs, resulted in a NPS increase from -13 to 52 in 2 months, and brought 17,000 MAU to the new product in 6 months.
Fastwise.net Co., Ltd., Product Manager
Aug 2020 ~ Nov 2021
- Completed the development of the Chemical Dispersion Modeling website for ITRI.
- Launched an IoT platform that integrated face recognition, temperature detection, attendance system and other customized IoT devices.
- Established Scrum management from scratch and increased development efficiency while reducing bugs.
Cathay Financial Holdings, Product Planning Intern
Mar 2020 ~ Jul 2020
- Designed a data-driven product model independently, including business model, user journey, information architecture, enterprise architect and data model.
- Proposed a product improvement plan by conducting case studies and competitive product analysis.
Money101 corp. at CompareAsiaGroup, UIUX Intern
Jan 2020 ~ May 2020
- Produced user journey, empathy map and persona of travel insurance consumers through user interview research.
- Conducted design thinking workshop, introducing research method to company staff.
Skills
Product Design
- Information Architecture
- User Flows
- Wireframing
- Prototyping
Research & Analysis
- Data analysis
- A/B Testing
- Usability Testing
- Surveys, User Interviews
Tools
- Figma, Sketch, Adobe XD, Zeplin
- Google Analytics 4, Flurry, Tableau, GTM, Looker Studio
- ChatGPT, Midjourney
Education
National Chengchi University
International Business & Digital Contents and Technologies, 2015 ~ 2020
University of Innsbruck School of Management
International business and economics, 2019 ~ 2019 (An exchange program in Innsbruck, Austria)
Projects
Data-driven design cases for enhancing product usability and user experience
Conducted several scrum design experiments to align with the product-led flywheel.
Club 2.0: Enhancing community engagement and retention
Showpop: A new way of social connection
Chemical dispersion modeling website
Cooperated with a quasi-government agency, to transform a foreign chemical dispersion modeling software into an online service.
IoT Platform Integration for Tech Company
IoT platform integration platform customized for medium-sized tech company, features included account management, environmental monitoring, facial recognition attendance system, etc.
林思妤 Astrid Lin
Hi, I'm Astrid Lin, having 3 years of digital product experience in B2C social media and B2B AIoT platform. Previously working at CMoney, in charge of a social product with millions MAU, and had created several 0-1 products from scratch. Experienced in user-centered design, data-driven strategy, Lean UX and Scrum management.
Product Manager, Taipei, Taiwan
[email protected]
Work Experience
CMoney Technology Co., Ltd, Product Designer & Product Manager
Dec 2021 ~ June 2023
[Responsibilities]
- User research and data analysis, feature planning, wire-framing, UI design, usability testing, A/B testing, and performance validation.
[股市爆料同學會]
- Led the web and APP design, conducting more than 50 iterations for product growth.
- Improved the design workflow to increase design efficiency by 8% and team productivity by 5%.
- Discovered important user behaviors through data and qualitative research, and used the insights to help improve product design strategies.
- Designed and participated in planning the experimental product form 0 to 1.
- Led the team in using Lean UX to achieve user needs, resulted in a NPS increase from -13 to 52 in 2 months, and brought 17,000 MAU to the new product in 6 months.
Fastwise.net Co., Ltd., Product Manager
Aug 2020 ~ Nov 2021
- Completed the development of the Chemical Dispersion Modeling website for ITRI.
- Launched an IoT platform that integrated face recognition, temperature detection, attendance system and other customized IoT devices.
- Established Scrum management from scratch and increased development efficiency while reducing bugs.
Cathay Financial Holdings, Product Planning Intern
Mar 2020 ~ Jul 2020
- Designed a data-driven product model independently, including business model, user journey, information architecture, enterprise architect and data model.
- Proposed a product improvement plan by conducting case studies and competitive product analysis.
Money101 corp. at CompareAsiaGroup, UIUX Intern
Jan 2020 ~ May 2020
- Produced user journey, empathy map and persona of travel insurance consumers through user interview research.
- Conducted design thinking workshop, introducing research method to company staff.
Skills
Product Design
- Information Architecture
- User Flows
- Wireframing
- Prototyping
Research & Analysis
- Data analysis
- A/B Testing
- Usability Testing
- Surveys, User Interviews
Tools
- Figma, Sketch, Adobe XD, Zeplin
- Google Analytics 4, Flurry, Tableau, GTM, Looker Studio
- ChatGPT, Midjourney
Education
National Chengchi University
International Business & Digital Contents and Technologies, 2015 ~ 2020
University of Innsbruck School of Management
International business and economics, 2019 ~ 2019 (An exchange program in Innsbruck, Austria)
Projects
Data-driven design cases for enhancing product usability and user experience
Conducted several scrum design experiments to align with the product-led flywheel.
Club 2.0: Enhancing community engagement and retention
Showpop: A new way of social connection
Chemical dispersion modeling website
Cooperated with a quasi-government agency, to transform a foreign chemical dispersion modeling software into an online service.
IoT Platform Integration for Tech Company
IoT platform integration platform customized for medium-sized tech company, features included account management, environmental monitoring, facial recognition attendance system, etc.