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职场能力评价定义
黃家琳 Jacqueline Huang
Digital Marketing Manager with 5+ years in agency.
As an experienced marketer with a passion for Web 3 and social media, I have a track record of developing and executing successful marketing campaigns that drive engagement, promote products, and generate sales. I am seeking a challenging role that will allow me to continue to develop my marketing skills and make a meaningful contribution to an organization.
Work Experience
Project Manager / Community Manager • ComDAO
May 2022 - Present
- Managed several NFT communities, including NOC, DNA Club, Rooit, and Houbi TW. This involved managing teams, coordinating schedules, and developing engaging content to drive community engagement.
- Provided strategic guidance on Go-to-Market approaches for new NFT products, collaborating with cross-functional teams to ensure successful launches.
- Deliver the value of the project to their community.
NFT Marketing Manager • ZooFrenz NFT
April 2022 - August 2022
- Developed and executed marketing plans to promote NFT products and drive sales.
- Raised the floor price from 0.04 ETH to 0.13ETH by one campaign.
- Created social media content to build brand IP.
Senior Social Media Marketing Manager • 春樹科技股份有限公司 Spring Trees Technology Co., Ltd.
April 2018 - April 2022
- Developed and executed social media marketing plans for 5 company brands, including McDonald's, Family Mart, Twitch, Taishin Bank Richart and Qmonster APP.
- Managed Taishin Bank Richart's social media presence for over 3 years, increasing the follower count by over 60,000 and making it one of Taiwan's most highly regarded brand communities.
- Created McDonald's event-run campaign that gained over 2.3 million views and 70,000 engagements, and garnered media coverage from various news outlets.
- Analyzed social media data to improve engagement and optimize content, resulting in a significant increase in user engagement and interactions with the brand.
- Led a team of 3, conducted regular team meetings, and provided guidance to help team members achieve their goals.
Crazy News Content Editor • 卡提諾論壇 網鈺數位科技有限公司
April 2017 - April 2018
- Created YouTube video content, and made many trending words.
- Over 1 billion views per video.
Education
實踐大學（Shih Chien University）
Fashion Styling Design
2012 - 2016
Projects
Richart Bank
Owned brand social media for 3+ years, including Facebook, Instagram and LINE. Raised 31% followers and increased engagement.
McDonald’s Long Burger
Gained 2.3 million views on Facebook and 70+ thousand engagement.
Twitch
Generated annual digital marketing plan and designed event-run campaign .
Skills
- Social Media Marketing
- Digital Marketing Strategy
- Web3.0/NFT Marketing
- Manage Discord Community
- PowerPoint
- Word
- Excel
Languages
- Chinese — Native or Bilingual
- English — Intermediate
Awards
2019動腦行銷傳播傑出貢獻獎 金獎 年度傑出社群經營團隊獎《Richart社群團隊》
2019廣告十大社群文案 《Richart不只數位,更前衛》
入圍2020金手指獎 網站或APP創意獎 《Richart宅一起》
入圍2020數位奇點獎最佳活動網站行銷 《Richart宅一起》
2021動腦行銷傳播傑出貢獻獎 年度社群行銷獎金獎《麥當勞無法言喻的美味》
入圍2021金手指獎 社群營銷獎/文案創意獎 《麥當勞無法言喻的美味》
黃家琳 Jacqueline Huang
Digital Marketing Manager with 5+ years in agency.
As an experienced marketer with a passion for Web 3 and social media, I have a track record of developing and executing successful marketing campaigns that drive engagement, promote products, and generate sales. I am seeking a challenging role that will allow me to continue to develop my marketing skills and make a meaningful contribution to an organization.
Work Experience
Project Manager / Community Manager • ComDAO
May 2022 - Present
- Managed several NFT communities, including NOC, DNA Club, Rooit, and Houbi TW. This involved managing teams, coordinating schedules, and developing engaging content to drive community engagement.
- Provided strategic guidance on Go-to-Market approaches for new NFT products, collaborating with cross-functional teams to ensure successful launches.
- Deliver the value of the project to their community.
NFT Marketing Manager • ZooFrenz NFT
April 2022 - August 2022
- Developed and executed marketing plans to promote NFT products and drive sales.
- Raised the floor price from 0.04 ETH to 0.13ETH by one campaign.
- Created social media content to build brand IP.
Senior Social Media Marketing Manager • 春樹科技股份有限公司 Spring Trees Technology Co., Ltd.
April 2018 - April 2022
- Developed and executed social media marketing plans for 5 company brands, including McDonald's, Family Mart, Twitch, Taishin Bank Richart and Qmonster APP.
- Managed Taishin Bank Richart's social media presence for over 3 years, increasing the follower count by over 60,000 and making it one of Taiwan's most highly regarded brand communities.
- Created McDonald's event-run campaign that gained over 2.3 million views and 70,000 engagements, and garnered media coverage from various news outlets.
- Analyzed social media data to improve engagement and optimize content, resulting in a significant increase in user engagement and interactions with the brand.
- Led a team of 3, conducted regular team meetings, and provided guidance to help team members achieve their goals.
Crazy News Content Editor • 卡提諾論壇 網鈺數位科技有限公司
April 2017 - April 2018
- Created YouTube video content, and made many trending words.
- Over 1 billion views per video.
Education
實踐大學（Shih Chien University）
Fashion Styling Design
2012 - 2016
Projects
Richart Bank
Owned brand social media for 3+ years, including Facebook, Instagram and LINE. Raised 31% followers and increased engagement.
McDonald’s Long Burger
Gained 2.3 million views on Facebook and 70+ thousand engagement.
Twitch
Generated annual digital marketing plan and designed event-run campaign .
Skills
- Social Media Marketing
- Digital Marketing Strategy
- Web3.0/NFT Marketing
- Manage Discord Community
- PowerPoint
- Word
- Excel
Languages
- Chinese — Native or Bilingual
- English — Intermediate
Awards
2019動腦行銷傳播傑出貢獻獎 金獎 年度傑出社群經營團隊獎《Richart社群團隊》
2019廣告十大社群文案 《Richart不只數位,更前衛》
入圍2020金手指獎 網站或APP創意獎 《Richart宅一起》
入圍2020數位奇點獎最佳活動網站行銷 《Richart宅一起》
2021動腦行銷傳播傑出貢獻獎 年度社群行銷獎金獎《麥當勞無法言喻的美味》
入圍2021金手指獎 社群營銷獎/文案創意獎 《麥當勞無法言喻的美味》