Taipei, Taiwan
Possesses over 10 years+ digital marketing experience. Help company establish the digital strategy including membership management, advertising and social media operating. Familiar with e-commerce, retail industry and media agency.
Also have experience in building and managing a digital department. From hiring to training, help team members achieve the company's goals.
十二月 2021 - Present
● Shopping campaign planning - including digital ad strategy, KOL cooperation, live-stream...etc. to enhance the traffic, revenue and brand awareness.
● Key account management - helping different key accounts to achieve their monthly goal by building marketing strategies and proposing monthly campaigns basic on the data performance.
● Data analysis - analyzing LINE Shopping monthly performance includes user behaviors, traffic trend, website/APP traffic or revenue.
十二月 2020 - 九月 2021
● Integrate marketing strategy - synergizing 7 different department stores' marketing plans to maintain group company's brand consistency
● Social media management - cooperating with agency arrange different posting strategies to attract more online members and offline customers
● Build Company's E-commerce business model - working with cross functions to build an EC website and drive 1M revenue a month in the first month.
十二月 2017 - 十二月 2020
● Establish social media department - helping company sets social media strategies including posts and live-stream arrangements, FB fanpages' engagements and social media revenue.
● Partnership alliance - cooperating with companies in different industries to enlarge the brand reach and awareness to attract more members and revenue.
● Offline events and outdoor advertising - arranging the event theme during the special holiday or shopping campaigns to enhance the brand exposure.
三月 2016 - 十一月 2017
● Social media executing - making FB posts, engaging with fans, being a host of the FB live stream
● Social listening - analyzing and understanding what customers need or wants through different digital channels and marking the responding campaigns.
2008 - 2012
Cooperate with 104 in TW. Lead a group of young college students help them develop the digital marketing skills.
Sharing the digital trends and social media management tips through different colleges in TW.
Taipei, Taiwan
Possesses over 10 years+ digital marketing experience. Help company establish the digital strategy including membership management, advertising and social media operating. Familiar with e-commerce, retail industry and media agency.
Also have experience in building and managing a digital department. From hiring to training, help team members achieve the company's goals.
十二月 2021 - Present
● Shopping campaign planning - including digital ad strategy, KOL cooperation, live-stream...etc. to enhance the traffic, revenue and brand awareness.
● Key account management - helping different key accounts to achieve their monthly goal by building marketing strategies and proposing monthly campaigns basic on the data performance.
● Data analysis - analyzing LINE Shopping monthly performance includes user behaviors, traffic trend, website/APP traffic or revenue.
十二月 2020 - 九月 2021
● Integrate marketing strategy - synergizing 7 different department stores' marketing plans to maintain group company's brand consistency
● Social media management - cooperating with agency arrange different posting strategies to attract more online members and offline customers
● Build Company's E-commerce business model - working with cross functions to build an EC website and drive 1M revenue a month in the first month.
十二月 2017 - 十二月 2020
● Establish social media department - helping company sets social media strategies including posts and live-stream arrangements, FB fanpages' engagements and social media revenue.
● Partnership alliance - cooperating with companies in different industries to enlarge the brand reach and awareness to attract more members and revenue.
● Offline events and outdoor advertising - arranging the event theme during the special holiday or shopping campaigns to enhance the brand exposure.
三月 2016 - 十一月 2017
● Social media executing - making FB posts, engaging with fans, being a host of the FB live stream
● Social listening - analyzing and understanding what customers need or wants through different digital channels and marking the responding campaigns.
2008 - 2012
Cooperate with 104 in TW. Lead a group of young college students help them develop the digital marketing skills.
Sharing the digital trends and social media management tips through different colleges in TW.