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Definition of Reputation Credits
王芷謙 Joanna Wang
- In-depth understanding of Digital Marketing, which started with DSP platform 2017, Google Ads, Social Network Ads,
Native Ads. - Capable of communicating with team members, such as, R&D and Design Teams.
- Strong critical and creative thinking, and experience of providing optimising ideas across various categories, such as EC area and Mobile Apps.
- Quick thinker, passionate about learning the latest knowledge.
Taiwan
Work Experience
Jul 2021 - Present
Marketing Manager China Advanced Technologies Corporation
Key Accomplishment
Apr 2019 - Mar 2020
Digital Marketing Consultant Crunch Marketing Co., Ltd
• In charge of at least a 100M-yen budget per month for a Financial Investment company for monitoring and optimising SEM platform. Also managed bi-weekly insight reports for clients both in English and Japanese.
• Responsible for Technology company’s products and event-promotions via various platforms and provide the most effective channels to maximise reaching the goal.
• Holding at least 100M-yen budget to run a quarter-term for a Jewellery company, or short-term event, such as a seasonal event, in order to increase brand awareness through SNS Ads.
• In charge of planning health supplements’ marketing strategy, including target segmentation, banners’ wireframe, and copywriting.
Key Accomplishment
• Improve at least -50% of CPA within 6 months with several adjustments.
• Monitor the trending and optimize content to improve KPI, for instance, CPL or CPA which customers or external agencies require.
• Depends on adjustments, sending weekly insight feedback reports with implementation by using Google Analytics both in Japanese and English.
Oct 2018 - Mar 2019
Japan Marketing Specialist REDIDEA CO., Ltd（VoiceTube）
• Managed to optimise digital marketing channels in order to increase the volume of apps downloaded and track the app’s retention, then report to COO.
• Responsible for updating banners and providing various copywriting for different segmentation.
• In charge of optimising ASO ranking both in iOS and Android.
• Improve ASO content and keywords, constantly communicate with RD and Design Team.
• Receiving user-feedback and analysing data to forecast future trends, then present to team members.
Key Accomplishment
• Both control marketing plan budget Taiwan and Japan markets.
• Planning different target segmentation of marketing strategy.
• Generate the formula of tracking code and systematic for marketing team.
Dec 2016 - Mar 2018
Account Executive FALLOUT CO., Ltd
• Understand DSP platform and knowledge of the latest digital marketing.
• Support team members and manage to accomplish routine reports and give feedback to clients.
• Operating DSP, Google Ads, SNS Ads, and Native Ads, monitoring the flow and providing optimisation plans for clients.
• Researching both international marketing trends and domestic data, and forecasting future trends to report to the head office.
• Plan several EC products for marketing strategy includes templates for banner design, copywriting, also based on previous data to find out where can improve and reach the goal, decrease the cost of CPA from 10,000 yen to 5,000 yen per product, for instance.
• Support engineers to maintain front-end website, in order to improve Call-to-Action button design or CSS animation coding.
• Checking marketing content and the translation before uploading to the website.
Key Accomplishment
• Understand the differences and characteristics of online market channels. Capability to provide a strategic plan to match the right products and targets.
• Fundamental knowledge of design methods and UI/UX of mobile page.
Education
Sep 2014 - Sep 2015
University of Kent
MSc Marketing
Sep 2012 - Jun 2014
Hult International Business School London Campus
Bachelor of Business Administration
Sep 2006 - Jun 2011
National Taipei University of Business
Associate Degree of Information Management Department
技能
Certification
- Google Ads Fundamentals
Google Ads Search Certification
Language
- Mandarin - Native
- English - IELTS 6.5
- Japanese - JLPT N1
Digital Marketing Platform
Google AdWords, Yahoo Search & Display Ads, Bings, Twitter Ads, Line Ad Platform, Facebook Ads, Apple Search Ads, Groundtruth, Criteo, Adobe DSP, Xandr DSP, Scaleout DSP, Freakout Native, popin, AkaNe Native Ads, Logly, Gunosy Ads, SmartNews
Tools
Google Analytics, Google Trends, Google Doc,
Firebase, App Annie,
Mobile Action,
Windows Excel, Windows PowerPoint
職務経歴書
要 約：
- 2017年からデジタル広告業界に入り、DSPから初め、Google Adwords、SNS広告、ネイティブ広告と
検索広告の経験を重ねて、周期にクライアントへの成果報告と改善提案を実戦。 - アプリのプロモーションと開発チームとのコミュニケーションも経験し、
チームワークとの大切さを分かり、ASOについての知識も学んで、デジタル広告と
アプリのプロモーションの組み合わせ業務を行いました。 - EC商品広告の特性のみならず、学習アプリの特性も見極め、今後他のジャンルの商品も挑戦できると思っております。
職務履歴：
2016年12月 – 2018年03月
株式会社フルアウト
アカウントエグゼクティブ
- DSP、Google Adwords、SNS、ネイティブ広告の運用担当。クライアントへの成果報告と改善策の提出。
- 日本国内と海外の広告媒体の調査とインサイト分析比較。
- EC商品のプロモーションの業務を加え、Facebookとネイティブ広告媒体運用により、素材と広告文のプランニングと最適化を行う。
- EC商品サイトの記事内容を編集や翻訳の作業を行い、サイトのデザインとhtml・CSSのフロントベースのプログラミングも実践。
広告媒体：
Scaleout DSP、Google Adwords、Facebook Ads、Line Ad Platforms、Freakout Native、popin、
AkaNe Native Ads、Logly、Gunosy Ads、SmartNews
業務で使用されたツール：
Office Excel
、Photoshop CC、
Keynote
、HTML/CSS、Wordpress
2018年10月 – 2019年03月
VoiceTube株式会社 （台湾）
マーケティング・日本チームに所属
Japan Marketing Specialist
- SNS（Facebook/ Google Adwords/ Twitter）広告を中心、自社アプリの認知度を上げ、またアプリのダウンロード数とインストール数を増やすため、周期に広告素材と広告文のオプティマイズ。
- 一方、台湾のYouTuber / KOLとコラボレーションのプラニングを提案し、SNS広告成果を管理し、
予算と効果を最適化。 - アプリの検索ランクを最適化するため、ASOに関する調整、
キーワードの追加や修正はトレンドにより、周期に変更する。 - 広告媒体とアプリの内部連携するのため、開発チームと定期にコミュニケーションを取る。
- 定期にアプリ使用者の意見をもらい、資料をまとめ、分析と改善レポートを作成し、社内に共有報告。
広告媒体：
Twitter、Facebook、Google Adwords、Search Ads
業務で使用されたツール：
Google Sheets/ presentation、Google Analytics 、Google Trends 、Firebase 、
App Annie 、Mobile Action
2019年04月 – 2020年03月
Crunch Marketing Co., Ltd（台湾）
2019年04月 – 2020年03月
海外広告チーム
デジタルマーケティング コンサルタント
- SEM広告運用と改善策を提出。クライアントへの周期成果報告とインサイト分析と改善内容を提案。
- 金融系会社の検索キーワードを精査し、改善策を提出、半年内でCPA元の50％以下に改善した。週一回インサイトと運用内容のレポートを提出
- 大手ソフトウェア会社の広告素材と文章に対して、TAの選択を見直し、
- CTRは改善前より1.５倍に拡大した。
- 自社代理のEC商品のプランニング。相性が良い広告媒体の選択、
- 画像素材の仮バナーや広告文の提案を実行。
広告媒体：
Google Adwords、Yahoo Search & Display Ads、Bings、Twitter Ads、Line Ad Platform、
Facebook Ads、Apple Search Ads、Groundtruth、Criteo DSP、 Adobe DSP、
Xandr DSP
業務で使用されたツール：
Google Analytics 、Google Trends 、 Office Excel
王芷謙 Joanna Wang
- In-depth understanding of Digital Marketing, which started with DSP platform 2017, Google Ads, Social Network Ads,
Native Ads. - Capable of communicating with team members, such as, R&D and Design Teams.
- Strong critical and creative thinking, and experience of providing optimising ideas across various categories, such as EC area and Mobile Apps.
- Quick thinker, passionate about learning the latest knowledge.
Taiwan
Work Experience
Jul 2021 - Present
Marketing Manager China Advanced Technologies Corporation
Key Accomplishment
Apr 2019 - Mar 2020
Digital Marketing Consultant Crunch Marketing Co., Ltd
• In charge of at least a 100M-yen budget per month for a Financial Investment company for monitoring and optimising SEM platform. Also managed bi-weekly insight reports for clients both in English and Japanese.
• Responsible for Technology company’s products and event-promotions via various platforms and provide the most effective channels to maximise reaching the goal.
• Holding at least 100M-yen budget to run a quarter-term for a Jewellery company, or short-term event, such as a seasonal event, in order to increase brand awareness through SNS Ads.
• In charge of planning health supplements’ marketing strategy, including target segmentation, banners’ wireframe, and copywriting.
Key Accomplishment
• Improve at least -50% of CPA within 6 months with several adjustments.
• Monitor the trending and optimize content to improve KPI, for instance, CPL or CPA which customers or external agencies require.
• Depends on adjustments, sending weekly insight feedback reports with implementation by using Google Analytics both in Japanese and English.
Oct 2018 - Mar 2019
Japan Marketing Specialist REDIDEA CO., Ltd（VoiceTube）
• Managed to optimise digital marketing channels in order to increase the volume of apps downloaded and track the app’s retention, then report to COO.
• Responsible for updating banners and providing various copywriting for different segmentation.
• In charge of optimising ASO ranking both in iOS and Android.
• Improve ASO content and keywords, constantly communicate with RD and Design Team.
• Receiving user-feedback and analysing data to forecast future trends, then present to team members.
Key Accomplishment
• Both control marketing plan budget Taiwan and Japan markets.
• Planning different target segmentation of marketing strategy.
• Generate the formula of tracking code and systematic for marketing team.
Dec 2016 - Mar 2018
Account Executive FALLOUT CO., Ltd
• Understand DSP platform and knowledge of the latest digital marketing.
• Support team members and manage to accomplish routine reports and give feedback to clients.
• Operating DSP, Google Ads, SNS Ads, and Native Ads, monitoring the flow and providing optimisation plans for clients.
• Researching both international marketing trends and domestic data, and forecasting future trends to report to the head office.
• Plan several EC products for marketing strategy includes templates for banner design, copywriting, also based on previous data to find out where can improve and reach the goal, decrease the cost of CPA from 10,000 yen to 5,000 yen per product, for instance.
• Support engineers to maintain front-end website, in order to improve Call-to-Action button design or CSS animation coding.
• Checking marketing content and the translation before uploading to the website.
Key Accomplishment
• Understand the differences and characteristics of online market channels. Capability to provide a strategic plan to match the right products and targets.
• Fundamental knowledge of design methods and UI/UX of mobile page.
Education
Sep 2014 - Sep 2015
University of Kent
MSc Marketing
Sep 2012 - Jun 2014
Hult International Business School London Campus
Bachelor of Business Administration
Sep 2006 - Jun 2011
National Taipei University of Business
Associate Degree of Information Management Department
技能
Certification
- Google Ads Fundamentals
Google Ads Search Certification
Language
- Mandarin - Native
- English - IELTS 6.5
- Japanese - JLPT N1
Digital Marketing Platform
Google AdWords, Yahoo Search & Display Ads, Bings, Twitter Ads, Line Ad Platform, Facebook Ads, Apple Search Ads, Groundtruth, Criteo, Adobe DSP, Xandr DSP, Scaleout DSP, Freakout Native, popin, AkaNe Native Ads, Logly, Gunosy Ads, SmartNews
Tools
Google Analytics, Google Trends, Google Doc,
Firebase, App Annie,
Mobile Action,
Windows Excel, Windows PowerPoint
職務経歴書
要 約：
- 2017年からデジタル広告業界に入り、DSPから初め、Google Adwords、SNS広告、ネイティブ広告と
検索広告の経験を重ねて、周期にクライアントへの成果報告と改善提案を実戦。 - アプリのプロモーションと開発チームとのコミュニケーションも経験し、
チームワークとの大切さを分かり、ASOについての知識も学んで、デジタル広告と
アプリのプロモーションの組み合わせ業務を行いました。 - EC商品広告の特性のみならず、学習アプリの特性も見極め、今後他のジャンルの商品も挑戦できると思っております。
職務履歴：
2016年12月 – 2018年03月
株式会社フルアウト
アカウントエグゼクティブ
- DSP、Google Adwords、SNS、ネイティブ広告の運用担当。クライアントへの成果報告と改善策の提出。
- 日本国内と海外の広告媒体の調査とインサイト分析比較。
- EC商品のプロモーションの業務を加え、Facebookとネイティブ広告媒体運用により、素材と広告文のプランニングと最適化を行う。
- EC商品サイトの記事内容を編集や翻訳の作業を行い、サイトのデザインとhtml・CSSのフロントベースのプログラミングも実践。
広告媒体：
Scaleout DSP、Google Adwords、Facebook Ads、Line Ad Platforms、Freakout Native、popin、
AkaNe Native Ads、Logly、Gunosy Ads、SmartNews
業務で使用されたツール：
Office Excel
、Photoshop CC、
Keynote
、HTML/CSS、Wordpress
2018年10月 – 2019年03月
VoiceTube株式会社 （台湾）
マーケティング・日本チームに所属
Japan Marketing Specialist
- SNS（Facebook/ Google Adwords/ Twitter）広告を中心、自社アプリの認知度を上げ、またアプリのダウンロード数とインストール数を増やすため、周期に広告素材と広告文のオプティマイズ。
- 一方、台湾のYouTuber / KOLとコラボレーションのプラニングを提案し、SNS広告成果を管理し、
予算と効果を最適化。 - アプリの検索ランクを最適化するため、ASOに関する調整、
キーワードの追加や修正はトレンドにより、周期に変更する。 - 広告媒体とアプリの内部連携するのため、開発チームと定期にコミュニケーションを取る。
- 定期にアプリ使用者の意見をもらい、資料をまとめ、分析と改善レポートを作成し、社内に共有報告。
広告媒体：
Twitter、Facebook、Google Adwords、Search Ads
業務で使用されたツール：
Google Sheets/ presentation、Google Analytics 、Google Trends 、Firebase 、
App Annie 、Mobile Action
2019年04月 – 2020年03月
Crunch Marketing Co., Ltd（台湾）
2019年04月 – 2020年03月
海外広告チーム
デジタルマーケティング コンサルタント
- SEM広告運用と改善策を提出。クライアントへの周期成果報告とインサイト分析と改善内容を提案。
- 金融系会社の検索キーワードを精査し、改善策を提出、半年内でCPA元の50％以下に改善した。週一回インサイトと運用内容のレポートを提出
- 大手ソフトウェア会社の広告素材と文章に対して、TAの選択を見直し、
- CTRは改善前より1.５倍に拡大した。
- 自社代理のEC商品のプランニング。相性が良い広告媒体の選択、
- 画像素材の仮バナーや広告文の提案を実行。
広告媒体：
Google Adwords、Yahoo Search & Display Ads、Bings、Twitter Ads、Line Ad Platform、
Facebook Ads、Apple Search Ads、Groundtruth、Criteo DSP、 Adobe DSP、
Xandr DSP
業務で使用されたツール：
Google Analytics 、Google Trends 、 Office Excel