Senior Brand Marketing Specialist│11/2019 - Present 

• Developed the promotional marketing campaign to achieve maximum market impact/exposure for product launch.
  
• Identified brand growth opportunities to build deeper customer connections thru helping company to establish CRM structure with  I/T team. 
  
• Collaborated with various operational departments and staffs to be able to execute special CRM strategies retaining existing customers, increasing brand loyalty and expanding the brand.
  
• Worked closely with the key agencies, I/T, PR, EC , Design teams to ensure consistency across all consumer touch points.
  
• Achievement:
1. Adjusted Instagram's past operation methods, which improved  28% followers compared with the previous quarter.
   
2. Planned and owned CRM event to increase conversion rate from 6% to 17%  in 2 months.
3. Planned 2020 UGC campaigns on social media, which harvested 200+ UGC every month to maintain brand stickiness. 
   

AI Product Marketing Specialist│10/2018 - 10/2019 

• Partnered with internal and external resources to create and manage marketing campaigns and events.
  
• Developed and executed marketing campaign in social media: Facebook, Instagram, Line@, TikTok, YouTube with the alignment of brand strategy to improve the user viscosity and develop the potential customers.
• Monitored Cheetah Mobile and competitors’ marketing campaign/event performance, budget, and ROI to assist headquarter to achieve business growth.
  
• Worked closely with the creative department, product manager and RD teams to continuously promote new products.
• Achievement:
1. Conducted a new media buy strategy on FB to grow CTR to 15%, which increased by 3 times over the past year.
   
2. Implemented influencer marketing campaigns (with 15+ influencers) across IG, FB and YT, which increased by 45% earning for the company.
   

Innovation Open House (IOH)│ 09/2016 – 08/2017

• Supported the operationalization of brand strategies across internal and external partners and initiatives.
• Prepared marketing and campaign proposals and presentations highlighting the successes and challenges of campaign performance to better optimize
• Achievement:
1. In charge of the collaboration with Dcard as a project leader (the largest scale anonymous community website in Taiwan).
2. Used Google Analytics to come up with data-driven optimization scheme, which increased 115% of the fan base and improved 125% of engagement rate for IOH. 
   

Microsoft MAA│ 01/2017 – 03/2017

Made the proposal for integrating the on-line and off-line event for Microsoft internship program

International Volunteer, Tailand│ 07/2014 – 09/2014

Served as PR and raised amount of NT$350,000 in 3 months