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Cindy, Su
Product Designer｜Freelancer
Hsinchu City, Taiwan
👋 Hi, I'm Cindy! I am a multi-disciplined product designer with 8+ years of industry experience. Located in Taiwan, I'm currently working as a freelancer.
My design experience at startups and large companies afforded me a solid foundation in visual design, design thinking, interaction design, and cross-disciplinary collaboration.
I love to create meaningful products and services that delight people, and achieve both user goals and business value. I'm specialized in turning an ambiguous goal into a concrete product plan and strategy and delivering it in partnership with design, research, and engineering.
My passion is to uplift others. I have led teams as large as 5 with UX/UI designers. Mentoring and encouraging people and working with them to ship great products is fun and rewarding.
Experience
Design Director • Fontech
Feb 2021 - Oct 2022
- Built and implemented design system with Figma to reduce repetitive work in design and engineering teams by 50%
- Collaborated with CEO, Tech Leads, Stakeholders, and Product & Marketing Managers and make sure to bring the best possible solutions and to ensure consistency to users' problems at the cross-section of tech and design
- Established design strategy and goal for every project and led 3 designers to turn conceptual ideas into 20 useful and valuable products in a year
- Identified and grew talent within the design team, mentor 2 junior designers into senior designers and cultivate several interns as junior designers
- Built a design culture of curiosity, trust and openness. Regularly organize activities about internal sharing sessions, workshops, visiting exhibitions, etc
UX Designer • Alibaba Group - Ele.me
Sep 2018 - Feb 2021
- Led and built a design platform that enables users who have no experience of design to make graphics by themselves, achieved a cost reduction of 90%
- Updated a tool for the platform to help over 3 million shop owners to diagnose problems of commodity images, resulting in a 27% increase in average sales after optimization
- Worked with engineering team to formulate design specifications for the ad position of App to ensure product consistency and easy maintenance
- Collaborated with product operation team on various projects to design campaign sites that are inline with the brand image
Design Manager • DayDayCook
Sep 2017 - Sep 2018
- Led 5-person design team: defined feature scope, assigned tasks and tracked progress
- Collaborated with branding, marketing and product team to provide more than 100+ design proposal and graphics for large-scale sales promotion and daily operation
Graphic Designer • Taipei Digital Group
Sep 2014 - Jul 2017
- Partnered with social media team to design graphics, which improved the number of followers on Facebook by 75% in 1 year
- Designed and produced digital and printed marketing materials: banners, posters, videos and exhibition branding
Video Editor intern • Teach For Taiwan 為台灣而教 （TFT）
七月 2014 - 九月 2014
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Education
Shih Chien University
Department of Communications Design
2010 - 2014
Tools
Design
- Figma
- Sketch
- Adobe Creative Suite
Development
- HTML/CSS/JavaScript
- Vue/Nuxt.js
- Python/Scrapy
Language
Mandarin: Native, English: Advanced
Cindy, Su
Product Designer｜Freelancer
Hsinchu City, Taiwan
👋 Hi, I'm Cindy! I am a multi-disciplined product designer with 8+ years of industry experience. Located in Taiwan, I'm currently working as a freelancer.
My design experience at startups and large companies afforded me a solid foundation in visual design, design thinking, interaction design, and cross-disciplinary collaboration.
I love to create meaningful products and services that delight people, and achieve both user goals and business value. I'm specialized in turning an ambiguous goal into a concrete product plan and strategy and delivering it in partnership with design, research, and engineering.
My passion is to uplift others. I have led teams as large as 5 with UX/UI designers. Mentoring and encouraging people and working with them to ship great products is fun and rewarding.
Experience
Design Director • Fontech
Feb 2021 - Oct 2022
- Built and implemented design system with Figma to reduce repetitive work in design and engineering teams by 50%
- Collaborated with CEO, Tech Leads, Stakeholders, and Product & Marketing Managers and make sure to bring the best possible solutions and to ensure consistency to users' problems at the cross-section of tech and design
- Established design strategy and goal for every project and led 3 designers to turn conceptual ideas into 20 useful and valuable products in a year
- Identified and grew talent within the design team, mentor 2 junior designers into senior designers and cultivate several interns as junior designers
- Built a design culture of curiosity, trust and openness. Regularly organize activities about internal sharing sessions, workshops, visiting exhibitions, etc
UX Designer • Alibaba Group - Ele.me
Sep 2018 - Feb 2021
- Led and built a design platform that enables users who have no experience of design to make graphics by themselves, achieved a cost reduction of 90%
- Updated a tool for the platform to help over 3 million shop owners to diagnose problems of commodity images, resulting in a 27% increase in average sales after optimization
- Worked with engineering team to formulate design specifications for the ad position of App to ensure product consistency and easy maintenance
- Collaborated with product operation team on various projects to design campaign sites that are inline with the brand image
Design Manager • DayDayCook
Sep 2017 - Sep 2018
- Led 5-person design team: defined feature scope, assigned tasks and tracked progress
- Collaborated with branding, marketing and product team to provide more than 100+ design proposal and graphics for large-scale sales promotion and daily operation
Graphic Designer • Taipei Digital Group
Sep 2014 - Jul 2017
- Partnered with social media team to design graphics, which improved the number of followers on Facebook by 75% in 1 year
- Designed and produced digital and printed marketing materials: banners, posters, videos and exhibition branding
Video Editor intern • Teach For Taiwan 為台灣而教 （TFT）
七月 2014 - 九月 2014
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Education
Shih Chien University
Department of Communications Design
2010 - 2014
Tools
Design
- Figma
- Sketch
- Adobe Creative Suite
Development
- HTML/CSS/JavaScript
- Vue/Nuxt.js
- Python/Scrapy
Language
Mandarin: Native, English: Advanced