Product Marketing Manager  •  National Math and Science Initiative

• Repositioning the organization as the STEM solution provider, auditing sales content and conducting competitive analysis to guide marketing campaigns
• Create and implement lead nurturing email campaign using Mailchimp, A/B testing subject headlines, CTA and content
• Support business development's teams cultivation efforts by generating qualified leads through content syndication campaigns with District Administration 

January 2024 - Present

Content Marketing Manager •  National Math and Science Initiative

• Produce over 80 B2B content pieces in two years to elevate the organization’s cultivation efforts
• Serve as the lead designer, creating visually appealing white paper, reports, presentations, flyer, etc. and ensure the design conveys communication clearly
• Serve as lead copywriter and editor turning internal jargon into easy-to-understand visuals and stories for target audiences
• Assist the sales team by generating 30% more leads through marketing campaigns targeting rural school leaders 
• Conduct user research to gather insights about user needs, preferences and behaviors through surveys and interviews to assist in building personas
• Create a subset brand for NMSI’s signature event, From STEM to the Stars, and build a multitude of assets to support event marketing efforts including sponsorship package, landing page, ads, social media, signage and presentations
• Measure and analyze content marketing performance using Google Analytics and Moz to guide new or existing content development 
• Collaborate with subject matter experts combining SEO best practices to produce engaging content such as blogs, case studies and product sheets

January 2021 - December 2023

Content Designer | Copywriter  •  Freelancer

Helping small to mid-size businesses with content marketing and UX writing projects

January 2023 - Present

Digital Marketing Specialist  •  CU Anschutz Health and Wellness Center

• Manage member and nonmember communications, writing multiple monthly newsletter and manage product messaging on the center’s digital channels
• Collaborate with subject matter experts to craft fitness, nutrition and weight management content, positioning the center as a wellness hub with medical expertise
• Implement a successful social media strategy during COVID-19 shutdown with free wellness content, achieving 3x engagement on Facebook and Instagram 

January 2020 - December 2021

Director of Marketing and Communications  •  Your Castle Real Estate

• Spearhead three company-wide charity events and serve as the community partnership project manager 
• Revamp client gift-giving program to improve user experience and offer better pricing and gift options
• Expand digital marketing efforts by implementing real estate trend video series and marketing campaigns to position the company as a local industry leader

January 2019 - December 2020

Marketing and Communications Manager  •  Your Castle Real Estate

• Build an online marketing request system from scratch using UX principles (microcopy, interaction, visual) to streamline requests between 500 real estate agents and the marketing team
• Improve marketing efforts by creating an all-in-one marketing hub, which includes design services, an in-house print shop, a gift-giving program, community outreach initiatives, shipping solutions and social media services
• Create a comprehensive B2C marketing database providing value for real estate agents to connect with current and potential clients
• Successfully managed the rebranding process for 500+ agents
• Developed buyer and seller assets where real estate agents can customize to fit their target market 
• Assisted business development team to expand the company's brand to multiple cities in Colorado
• Streamline marketing operations by establishing processes with clear turnaround times and expectation

January 2015 - December 2019

Writer and Editor - Denver  •  Ask Miss A

• Connect readers with Denver’s nonprofit scene, publishing weekly articles
• Manage brand voice for Denver’s chapter by establishing guidelines for writers
• Foster relationships with media personnel building brand awareness for AskMissA

January 2012 - December 2015