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Definition of Reputation Credits
Crystal Chang
Alpharetta, GA, USA
8622210588
[email protected]
https://www.linkedin.com/in/crystal-chang-720140105/
I'm a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together.
Work Experience
Marketing Specialist • TradeUP Securities
August 2021 - Present
•Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement.
•Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards.
•Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms.
•Maximized the use of the CRM system for customer segmentation and targeted marketing.
•Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact.
•Engaged with internal teams to optimize procedures and campaigns that fueled growth marketing initiatives.
•Collaborated closely with product and engineering teams to implement strategies aimed at driving user growth and retention, with a specific focus on digital engagement and customer journey mapping.
•Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance.
•Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings.
•Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions.
•Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and nurture client relationships.
Vice President Marketing • Morgan Stanley
January 2021 - Present
•Lead and manage all functions within B2B Marketing, and Public Relations departments, ensuring alignment with the company's strategic objectives.
•Act as a strategic partner to sales representatives, aiding in maintaining client relationships, negotiating deals, and closing transactions that necessitate marketing resources, such as custom packaging and branding solutions.
•Play a key role in marketing the company's SaaS product, by developing and implementing effective marketing strategies that have contributed to increased sales and client acquisition.
•Implement effective use of the company's CRM platform to monitor, track, and log marketing activities into customer profiles for efficient data analysis and personalized marketing.
•Direct the organization's participation in industry conferences and trade show events, ensuring meticulous planning, execution, and post-event analysis for continuous improvement and maximizing impact.
Director of Event Planning • Mico World
October 2020 - September 2023
•Identified and secured partnerships with major events, including iHeart Music Festival (2021), ATL Music Festival (2022), and SXSW (2023).
•Promoted Mico’s values and offerings to address audience objectives.
•Led event planning and troubleshooting, while developing vendor relationships and revenue opportunities.
•Produced events in the live streaming industry.
Marketing Director • Cryptape
February 2022 - August 2023
•Developed and executed comprehensive marketing strategies to promote Cryptape's Web3 protocol, products, services, and brand.
•Led the planning, execution, and measurement of the success of marketing campaigns specifically tailored to the Web3 ecosystem.
•Identified industry trends, customer preferences, and the competitive landscape within the Web3 space to make data-driven decisions, refine marketing strategies, and uncover growth opportunities.
•Managed and provided guidance to a team of marketing professionals, setting goals, and fostering a collaborative and high-performing team environment dedicated to advancing Web3 adoption.
•Collaborated closely with cross-functional teams, including product development, sales, and customer support, to align marketing initiatives with the broader mission of advancing Web3 technology. This involved collaboration with external partners, agencies, and influencers within the Web3 community as necessary.
Marketing Assistant Manager • DDCC
February 2018 - June 2021
•Managed the NetSuite System, overseeing report creation and conducting retail data analysis to optimize marketing strategies and enhance sales performance.
•Coordinated and supervised daily customer service operations, ensuring a high standard of customer support and satisfaction.
•Improved operational procedures, information flow, and product positioning to enhance overall business efficiency.
•Conducted research on emerging products and market trends, leading to the updating of merchandise offerings to align with customer preferences and industry developments.
Marketing Assistant • Chainmax
August 2016 - April 2017
•Supervised planning systems, financial management, and logistics to ensure smooth operations within the marketing department.
•Developed and documented advertising and marketing content on key media platforms to enhance the company's online presence and engagement.
•Managed the customer service center, ensuring exceptional client support and satisfaction.
•Assisted the CEO with scheduling and facilitated effective communication within the organization, playing a pivotal role in maintaining clear and efficient correspondence.
Marketing Associate • HTC
January 2016 - December 2016
•Assisted with day-to-day marketing campaign activities across multiple channels.
•Maintained marketing collateral and managed events.
•Supported the Marketing Team in achieving creative, marketing, and communications objectives.
strategies.
•Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
•Presented on current promotions to the public at events and tradeshows.
Show assistant • The Walt Disney Company
January 2015 - December 2015
•Assisted in sales training and development initiatives.
•Proven ability to meet deadlines and excel under pressure.
•Proficient in managing event setups, breakdowns, and inventory.
•Collaborated with customer service to effectively resolve issues.
•Maintained a consistently professional and courteous demeanor in all interactions.
Marketing Assistance Specialist • East Asia
August 2011 - September 2015
•Skilled in implementing effective customer acquisition and retention strategies.
•Demonstrated ability to generate substantial new revenue through content marketing initiatives.
•Experienced in successfully implementing comprehensive marketing plans, including product positioning, campaign strategies, and market insights.
•Proven track record of analyzing and reevaluating customer-related statistics and data for informed decision-making.
•Expertise in optimizing efficiency within support services through streamlined functions and improved communication between businesses and support teams.
Sales/Marketing Associate • 7-Eleven
January 2013 - December 2013
•Implemented marketing and advertising campaigns by analyzing strategies, plans, and objectives set by management, and organized the distribution of promotional materials.
•Managed on-demand marketing content and monitored lead generation.
•Supported the sales staff by implementing effective social media strategies.
Education
William Paterson University of New Jersey
Marketing/Marketing Management, General • 2012 - 2016
Skills
- Content Management
- Salesforce/Share work
- Digital Marketing / Google Analytics
- Promotional Content Development
- Adobe Photoshop
- Business Development and Growth Strategies
- Communication and Negotiation Skills
- QuickBooks/Oracle NetSuite/Jira/Mail Chimp/Iterable
Languages
- English — Native or Bilingual
- Chinese — Native or Bilingual
Crystal Chang
Alpharetta, GA, USA
8622210588
[email protected]
https://www.linkedin.com/in/crystal-chang-720140105/
I'm a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together.
Work Experience
Marketing Specialist • TradeUP Securities
August 2021 - Present
•Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement.
•Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards.
•Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms.
•Maximized the use of the CRM system for customer segmentation and targeted marketing.
•Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact.
•Engaged with internal teams to optimize procedures and campaigns that fueled growth marketing initiatives.
•Collaborated closely with product and engineering teams to implement strategies aimed at driving user growth and retention, with a specific focus on digital engagement and customer journey mapping.
•Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance.
•Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings.
•Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions.
•Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and nurture client relationships.
Vice President Marketing • Morgan Stanley
January 2021 - Present
•Lead and manage all functions within B2B Marketing, and Public Relations departments, ensuring alignment with the company's strategic objectives.
•Act as a strategic partner to sales representatives, aiding in maintaining client relationships, negotiating deals, and closing transactions that necessitate marketing resources, such as custom packaging and branding solutions.
•Play a key role in marketing the company's SaaS product, by developing and implementing effective marketing strategies that have contributed to increased sales and client acquisition.
•Implement effective use of the company's CRM platform to monitor, track, and log marketing activities into customer profiles for efficient data analysis and personalized marketing.
•Direct the organization's participation in industry conferences and trade show events, ensuring meticulous planning, execution, and post-event analysis for continuous improvement and maximizing impact.
Director of Event Planning • Mico World
October 2020 - September 2023
•Identified and secured partnerships with major events, including iHeart Music Festival (2021), ATL Music Festival (2022), and SXSW (2023).
•Promoted Mico’s values and offerings to address audience objectives.
•Led event planning and troubleshooting, while developing vendor relationships and revenue opportunities.
•Produced events in the live streaming industry.
Marketing Director • Cryptape
February 2022 - August 2023
•Developed and executed comprehensive marketing strategies to promote Cryptape's Web3 protocol, products, services, and brand.
•Led the planning, execution, and measurement of the success of marketing campaigns specifically tailored to the Web3 ecosystem.
•Identified industry trends, customer preferences, and the competitive landscape within the Web3 space to make data-driven decisions, refine marketing strategies, and uncover growth opportunities.
•Managed and provided guidance to a team of marketing professionals, setting goals, and fostering a collaborative and high-performing team environment dedicated to advancing Web3 adoption.
•Collaborated closely with cross-functional teams, including product development, sales, and customer support, to align marketing initiatives with the broader mission of advancing Web3 technology. This involved collaboration with external partners, agencies, and influencers within the Web3 community as necessary.
Marketing Assistant Manager • DDCC
February 2018 - June 2021
•Managed the NetSuite System, overseeing report creation and conducting retail data analysis to optimize marketing strategies and enhance sales performance.
•Coordinated and supervised daily customer service operations, ensuring a high standard of customer support and satisfaction.
•Improved operational procedures, information flow, and product positioning to enhance overall business efficiency.
•Conducted research on emerging products and market trends, leading to the updating of merchandise offerings to align with customer preferences and industry developments.
Marketing Assistant • Chainmax
August 2016 - April 2017
•Supervised planning systems, financial management, and logistics to ensure smooth operations within the marketing department.
•Developed and documented advertising and marketing content on key media platforms to enhance the company's online presence and engagement.
•Managed the customer service center, ensuring exceptional client support and satisfaction.
•Assisted the CEO with scheduling and facilitated effective communication within the organization, playing a pivotal role in maintaining clear and efficient correspondence.
Marketing Associate • HTC
January 2016 - December 2016
•Assisted with day-to-day marketing campaign activities across multiple channels.
•Maintained marketing collateral and managed events.
•Supported the Marketing Team in achieving creative, marketing, and communications objectives.
strategies.
•Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
•Presented on current promotions to the public at events and tradeshows.
Show assistant • The Walt Disney Company
January 2015 - December 2015
•Assisted in sales training and development initiatives.
•Proven ability to meet deadlines and excel under pressure.
•Proficient in managing event setups, breakdowns, and inventory.
•Collaborated with customer service to effectively resolve issues.
•Maintained a consistently professional and courteous demeanor in all interactions.
Marketing Assistance Specialist • East Asia
August 2011 - September 2015
•Skilled in implementing effective customer acquisition and retention strategies.
•Demonstrated ability to generate substantial new revenue through content marketing initiatives.
•Experienced in successfully implementing comprehensive marketing plans, including product positioning, campaign strategies, and market insights.
•Proven track record of analyzing and reevaluating customer-related statistics and data for informed decision-making.
•Expertise in optimizing efficiency within support services through streamlined functions and improved communication between businesses and support teams.
Sales/Marketing Associate • 7-Eleven
January 2013 - December 2013
•Implemented marketing and advertising campaigns by analyzing strategies, plans, and objectives set by management, and organized the distribution of promotional materials.
•Managed on-demand marketing content and monitored lead generation.
•Supported the sales staff by implementing effective social media strategies.
Education
William Paterson University of New Jersey
Marketing/Marketing Management, General • 2012 - 2016
Skills
- Content Management
- Salesforce/Share work
- Digital Marketing / Google Analytics
- Promotional Content Development
- Adobe Photoshop
- Business Development and Growth Strategies
- Communication and Negotiation Skills
- QuickBooks/Oracle NetSuite/Jira/Mail Chimp/Iterable
Languages
- English — Native or Bilingual
- Chinese — Native or Bilingual