10 years of experience in digital marketing with a strong background in social marketing and content marketing. Skilled at developing new partnerships with external and initiate new projects by working with internal to drive content, social, or business goal.
-Develop social marketing strategy and execute content production, marketing campaign for the Top 1 car brands “TOYOTA” and an international beer brand “ASAHI SUPER DRY".
-Drive over 6M income within six months by got 2 retainer clients and gain 4 digital projects. Grow 60% income for our team versus the same period of the time last year.
-Lead 2 brand alliance projects which is with Dcard, and Shopee, win 2,000 followers, 1 influencer project for ASAHI SUPER DRY includes video content, influencers seeding and customer campaign, reach over 1M audiences.
-Achieved annual social marketing goal for ASAHI SUPER DRY by reached 7M audiences, increased over 22K new fans in 6 months for TOYOTA Instagram.
-Conducting Facebook and Instagram advertising workshop regularly for internal team members, ensure they utilize ads backend in best practice, sharing experience to enhance the ads performance and personal skillset.
- Heads digital strategy and lead marketing teams (frontline and catalogue) to reach the goal.
- Develop new marketing partnerships which are the top online media(ELLE, BAZAAR, LineToday, Womany, Dcard, Popdaily) in Taiwan, initiate new ideas to internal teams for content/business cooperation.
- Strategy planning, build-up, and revamp new platforms (WMT official website, Line account, TikTok) that turned to be effective channels on marketing and resources for business cooperation.
- Grow and refine CRM and audiences (20% increased), work with the regional office and global team to build up a CRM system from ground zero.
- Lead content taskforce to develop articles and videos content, partnerships, and launch content projects to win branding exposure also drive business results. Successful drive over 20% traffic of the whole website in two weeks.
B.A. Media Communication Taipei, Taiwan
▪ Editor-in-chief, digital editorial content for school news communication
▪ Administration manager, Ming Chuan Broadcasting Station (structured workflow of station, maintained official website, and led team discussion on radio show quality control)
▪ Interned at 2 of top 5 leading digital media groups, including NOWnews Network, and UDN Digital
Digital Marketing, Content Marketing, Social Media Marketing, Facebook Advertising, Instagram Advertising, Data Analytics, Project Planning & Management.
▪ Social Tool Management Skills:
Google Analytics, Google Ads, Facebook Manager, Chartbeat, Rival IQ, Other social forum expertise such as PTT Content
▪ Editing /Project Management:
Skills Adobe Photoshop, Premiere, Audition, Axure, Cacoo
Interests Freelance content contributor to digital publications, such as ELLE; Blogger on film, local cafes and music (accumulated 1M site visits to date); Passionate about films and music.
10 years of experience in digital marketing with a strong background in social marketing and content marketing. Skilled at developing new partnerships with external and initiate new projects by working with internal to drive content, social, or business goal.
-Develop social marketing strategy and execute content production, marketing campaign for the Top 1 car brands “TOYOTA” and an international beer brand “ASAHI SUPER DRY".
-Drive over 6M income within six months by got 2 retainer clients and gain 4 digital projects. Grow 60% income for our team versus the same period of the time last year.
-Lead 2 brand alliance projects which is with Dcard, and Shopee, win 2,000 followers, 1 influencer project for ASAHI SUPER DRY includes video content, influencers seeding and customer campaign, reach over 1M audiences.
-Achieved annual social marketing goal for ASAHI SUPER DRY by reached 7M audiences, increased over 22K new fans in 6 months for TOYOTA Instagram.
-Conducting Facebook and Instagram advertising workshop regularly for internal team members, ensure they utilize ads backend in best practice, sharing experience to enhance the ads performance and personal skillset.
- Heads digital strategy and lead marketing teams (frontline and catalogue) to reach the goal.
- Develop new marketing partnerships which are the top online media(ELLE, BAZAAR, LineToday, Womany, Dcard, Popdaily) in Taiwan, initiate new ideas to internal teams for content/business cooperation.
- Strategy planning, build-up, and revamp new platforms (WMT official website, Line account, TikTok) that turned to be effective channels on marketing and resources for business cooperation.
- Grow and refine CRM and audiences (20% increased), work with the regional office and global team to build up a CRM system from ground zero.
- Lead content taskforce to develop articles and videos content, partnerships, and launch content projects to win branding exposure also drive business results. Successful drive over 20% traffic of the whole website in two weeks.
B.A. Media Communication Taipei, Taiwan
▪ Editor-in-chief, digital editorial content for school news communication
▪ Administration manager, Ming Chuan Broadcasting Station (structured workflow of station, maintained official website, and led team discussion on radio show quality control)
▪ Interned at 2 of top 5 leading digital media groups, including NOWnews Network, and UDN Digital
Digital Marketing, Content Marketing, Social Media Marketing, Facebook Advertising, Instagram Advertising, Data Analytics, Project Planning & Management.
▪ Social Tool Management Skills:
Google Analytics, Google Ads, Facebook Manager, Chartbeat, Rival IQ, Other social forum expertise such as PTT Content
▪ Editing /Project Management:
Skills Adobe Photoshop, Premiere, Audition, Axure, Cacoo
Interests Freelance content contributor to digital publications, such as ELLE; Blogger on film, local cafes and music (accumulated 1M site visits to date); Passionate about films and music.