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Definition of Reputation Credits
Dannie Ko
Dynamic and data-driven marketing expert who excels in devising innovative customer acquisition strategies across various media channels including search, social, and display advertising. Proven track record in bridging communication gaps in both client-facing roles and cross-functional team collaboration. Native-level proficiency in English and Mandarin Chinese, which compliments the marketing expertise while enhances global marketing initiatives with unique linguistic and cultural insights.
Work Experience
Director, Global Digital Marketing • Aceolution
October 2023 - March 2024
• Spearheaded the development and implementation of a comprehensive marketing strategy for the company, encompassing website optimization, process refinement, content marketing, organic social media management, branding, and growth initiatives across five distinct service categories
• Directed both brand and growth marketing strategies for four client accounts, ensuring alignment with their overall business objectives
• Established and refined operational processes for the marketing team, enhancing efficiency and effectiveness in media channel management and overall marketing efforts
• Conceptualized and executed customized paid advertising programs for various clients, tailored to meet specific business goals and market dynamics
• Reorganized and clarified the roles and reporting structure of existing team members, fostering a more streamlined and accountable work environment
Growth & Digital Marketing Consultant • Freelance
February 2023 - Present
• Providing digital marketing services in paid advertising and growth marketing, specializing in SEM strategic planning and account management. Clients include e-commerce startup brands such as Honeylove and Proven Skincare, and SaaS brand Homebase
Manager, User Acquisition • Rothy's
October 2019 - September 2022
• Managed $10M+ annual budget across multiple paid channels, including Google, Bing, Pinterest, and Direct Mail, focusing on new user acquisition objectives at scale
o Scaled Google spend by 500+% YoY through testing and utilization of its new Performance Max campaigns while maintaining profitable ROAS
o Grew the investment of Google and Pinterest from 10% to 23% of the overall marketing mix based on proven conversion efficiency
• Developed budget forecasts and set strategic plans at the quarterly and annual level to achieve targets
• Spearheaded bringing Google and Pinterest programs in-house from agency management and continued to manage external partner relationships
• Oversaw SEO workstreams to establish and grow our SEO presence by managing agency partner as well as collaborating with internal e-commerce and creative teams
• Led several measurement initiatives, including incrementality testing and a series of complex multi-touch attribution analyses to understand customer journey; results helped drive company-wide plans
• Managed and mentor a direct report, focusing on building operational excellence and crafting a cohesive career path
Digital Marketing Manager • LQ Digital
May 2018 - July 2019
• Led the SEM growth effort for key clients, including all regions (NA, LATAM, APAC) for McAfee, a top global computer security software company and Getaround, a leading car sharing service
• Strategized on social, display, and programmatic remarketing initiatives as well as implemented on search and shopping programs via various platforms to drive incremental growth
• Owned the mobile app user acquisition campaign to achieve KPI target and grow overall profit
• Provided landing page updates, creative, and performance results and recommendations by collaborating with internal and external partners
• Developed quarterly and annual budget, performance forecasts, and testing timeline for accurate planning
Advertising Strategist • Resolution Media
June 2017 - May 2018
• Managed $40M annual paid search budget across all business lines; exceeded KPI targets for multiple accounts
• Owned the management of SEM efforts for 10 lines of business, including its Consumer and Small Business Deposits, Lending, and Financial Advisory accounts, for Wells Fargo, a top U.S. financial institution
• Secured 20% increase in year-over-year paid search budget due to improved campaign performance via campaign restructures and shift in optimization strategy
Advertising Coordinator • Resolution Media
November 2015 - June 2017
• Led the weekly client reporting calls for 3 lines of business and provided strategic recommendations
• Developed performance analysis, forecasting, and spend estimates for accurate campaign planning
• Created comprehensive Excel reporting templates for campaign performance reviews with clients
Education
2010 - 2011
University of Glasgow
Strategic Marketing
2005 - 2010
University of Wisconsin - Madison
Economics, International Studies
Recommendations
Cameron Aroz
Director of User Acquisition at Rothy's
Dannie is an amazing partner and a consummate team player. He's always willing to work with others and shows up well in cross functional projects. His partnership with other teams is a prime example of how to collaborate on a joint effort in a way that gives both parties a seat at the table.
In addition to being a wonderful partner, Dannie is a subject matter expert through and through. He has built a wealth of knowledge in the areas that we operate and has a very good understanding of his domain. His programs run very smoothly and are exceptionally reliable and that is due in large point to his expertise and guidance.
His expertise is only bolstered by his curiosity. Dannie often seeks out new topics to learn or develop expertise in, asks questions or seeks clarity on subjects he is interested in, and looks for forums to develop both himself and the team. He's a fantastic employee, and a joy to work with and manage.
Dannie Ko
Dynamic and data-driven marketing expert who excels in devising innovative customer acquisition strategies across various media channels including search, social, and display advertising. Proven track record in bridging communication gaps in both client-facing roles and cross-functional team collaboration. Native-level proficiency in English and Mandarin Chinese, which compliments the marketing expertise while enhances global marketing initiatives with unique linguistic and cultural insights.
Work Experience
Director, Global Digital Marketing • Aceolution
October 2023 - March 2024
• Spearheaded the development and implementation of a comprehensive marketing strategy for the company, encompassing website optimization, process refinement, content marketing, organic social media management, branding, and growth initiatives across five distinct service categories
• Directed both brand and growth marketing strategies for four client accounts, ensuring alignment with their overall business objectives
• Established and refined operational processes for the marketing team, enhancing efficiency and effectiveness in media channel management and overall marketing efforts
• Conceptualized and executed customized paid advertising programs for various clients, tailored to meet specific business goals and market dynamics
• Reorganized and clarified the roles and reporting structure of existing team members, fostering a more streamlined and accountable work environment
Growth & Digital Marketing Consultant • Freelance
February 2023 - Present
• Providing digital marketing services in paid advertising and growth marketing, specializing in SEM strategic planning and account management. Clients include e-commerce startup brands such as Honeylove and Proven Skincare, and SaaS brand Homebase
Manager, User Acquisition • Rothy's
October 2019 - September 2022
• Managed $10M+ annual budget across multiple paid channels, including Google, Bing, Pinterest, and Direct Mail, focusing on new user acquisition objectives at scale
o Scaled Google spend by 500+% YoY through testing and utilization of its new Performance Max campaigns while maintaining profitable ROAS
o Grew the investment of Google and Pinterest from 10% to 23% of the overall marketing mix based on proven conversion efficiency
• Developed budget forecasts and set strategic plans at the quarterly and annual level to achieve targets
• Spearheaded bringing Google and Pinterest programs in-house from agency management and continued to manage external partner relationships
• Oversaw SEO workstreams to establish and grow our SEO presence by managing agency partner as well as collaborating with internal e-commerce and creative teams
• Led several measurement initiatives, including incrementality testing and a series of complex multi-touch attribution analyses to understand customer journey; results helped drive company-wide plans
• Managed and mentor a direct report, focusing on building operational excellence and crafting a cohesive career path
Digital Marketing Manager • LQ Digital
May 2018 - July 2019
• Led the SEM growth effort for key clients, including all regions (NA, LATAM, APAC) for McAfee, a top global computer security software company and Getaround, a leading car sharing service
• Strategized on social, display, and programmatic remarketing initiatives as well as implemented on search and shopping programs via various platforms to drive incremental growth
• Owned the mobile app user acquisition campaign to achieve KPI target and grow overall profit
• Provided landing page updates, creative, and performance results and recommendations by collaborating with internal and external partners
• Developed quarterly and annual budget, performance forecasts, and testing timeline for accurate planning
Advertising Strategist • Resolution Media
June 2017 - May 2018
• Managed $40M annual paid search budget across all business lines; exceeded KPI targets for multiple accounts
• Owned the management of SEM efforts for 10 lines of business, including its Consumer and Small Business Deposits, Lending, and Financial Advisory accounts, for Wells Fargo, a top U.S. financial institution
• Secured 20% increase in year-over-year paid search budget due to improved campaign performance via campaign restructures and shift in optimization strategy
Advertising Coordinator • Resolution Media
November 2015 - June 2017
• Led the weekly client reporting calls for 3 lines of business and provided strategic recommendations
• Developed performance analysis, forecasting, and spend estimates for accurate campaign planning
• Created comprehensive Excel reporting templates for campaign performance reviews with clients
Education
2010 - 2011
University of Glasgow
Strategic Marketing
2005 - 2010
University of Wisconsin - Madison
Economics, International Studies
Recommendations
Cameron Aroz
Director of User Acquisition at Rothy's
Dannie is an amazing partner and a consummate team player. He's always willing to work with others and shows up well in cross functional projects. His partnership with other teams is a prime example of how to collaborate on a joint effort in a way that gives both parties a seat at the table.
In addition to being a wonderful partner, Dannie is a subject matter expert through and through. He has built a wealth of knowledge in the areas that we operate and has a very good understanding of his domain. His programs run very smoothly and are exceptionally reliable and that is due in large point to his expertise and guidance.
His expertise is only bolstered by his curiosity. Dannie often seeks out new topics to learn or develop expertise in, asks questions or seeks clarity on subjects he is interested in, and looks for forums to develop both himself and the team. He's a fantastic employee, and a joy to work with and manage.