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Avatar of 陳芊羽.
Avatar of 陳芊羽.
Founder @Getahead Ltd.
2023 ~ Presente
管理職
En un mes
Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning
Word
PowerPoint
Google Drive
Empleado
Abierto a oportunidades
A tiempo completo / Sólo a distancia
6-10 años
National Taichung University of Science and Technology
International Business
Avatar of the user.
Avatar of the user.
Consultant @Intelligent Manpower Corp.
2024 ~ Presente
BD,PM
En un mes
JavaScript
Java
SQL
Empleado
No está abierto a oportunidades
A tiempo completo / Interesado en trabajar a distancia
De 4 a 6 años
國立中興大學
資訊管理
Avatar of 陳彥華.
Avatar of 陳彥華.
Product Owner @Gamania 遊戲橘子數位科技股份有限公司
2021 ~ Presente
Product Owner, Product Manager, Monetization Manager
En un mes
cooperate, communicate. Digital transformation projects plan & implement. Owned projects: Owned CDP: cross-site & cross-platform user behavior tracking, tagging, and data utilization tools (advertising, behavior predict, content recommendation) Line chatbot offline event platform (cross-bu, Saas like). Content NLP analytics, data mining, data utilization tools develop. Website ad format developer (underlay, float, video...etc), ad tech integration. Build data dashboard, data analytics, solve solution implement. Website maintain. WangYu Digital Technology INC., BU head (ck101.com), Oct 2018 ~ Dec 2019 Key Performances: Lead APP updated to improve User experience
PowerPoint
Excel
Google Drive
Empleado
A tiempo completo / Interesado en trabajar a distancia
10-15 años
Ming Chuan University
I/O Psychology
Avatar of the user.
Avatar of the user.
Head of digital transformation department @HEP Group
2020 ~ Presente
Digital Marketing Manager
En un mes
Photoshop
PowerPoint
Google Drive
Empleado
A tiempo completo / Interesado en trabajar a distancia
6-10 años
Nation Taipei University of Education(NTUE)
Cultural and Creatives Industrial managemennt

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
En el plazo de dos meses
Research Analyst|Digital Marketing Specialist
Andiamo
2016 ~ 2020
Seattle, WA, USA
Professional Background
Situación actual
Empleado
Progreso en la búsqueda de empleo
Professions
Fields of Employment
Sin ánimo de lucro
Experiencia laboral
De 4 a 6 años experiencia laboral (2-4 años relevante)
Management
Habilidades
ux research
Content Marketing
Canvas
Facebook Ads Manager
Slack
Trello
photoshop
WordPress
SEMrush
Ahrefs
pitchbox
Idiomas
Job search preferences
Posición
Social Media Coordinator/Digital Marketing Associate
Tipo de trabajo
A tiempo completo
Ubicación
A distancia
Interesado en trabajar a distancia
Freelance
Sí, soy un autónomo amateur.
Educación
Escuela
Seattle Central College
Mayor
Global Business Short
Imprimir

Diana Wirtala, MSc

Work Experience

Archer Education, Email Outreach Specialist, March 2021 ~ October 2023 (San Diego, United States)

  • Led a small team in designing and executing email outreach campaigns, resulting in a more than 30% increase in organic traffic and conversion rates for over 12 Higher Education institutions and online course providers, including Pearson.
  • Executed keyword research, conducted comprehensive competitive analysis, and meticulously identified content gaps, all aimed at uncovering valuable opportunities for organic growth and extracting meaningful insights for our clients, l
  • Fostered enduring contributor relationships and engaging educational content with prominent sources including CNN, .edu sites, .org, and .gov.

Colors of Connection (non-profit), Social Media Coordinator (Contract), Jan 2021 ~ March 2021 (NYC, United States)

  • Led the creation and implementation of strategic social media initiatives aimed at elevating brand recognition and expanding audience growth. 
  • Developed a strategic social media plan based on impact and donor stories, blog posts, and varied content formats, resulting in increased engagement and audience growth. 
  • Worked collaboratively with internal and external stakeholders to craft engaging content, analyze narratives, pinpoint target audiences, and construct thorough donor persona profiles and customer journeys.

Andiamo a Volare, Business Owner/Social Media Coordinator, Jun 2016 ~ Oct 2020 (Remote)

  • Demonstrated strong leadership by building and managing a remote team to establish and optimize the brand's online presence on Instagram and Facebook leading to enhanced brand visibility and engagement.
  • Develop relevant and effective communication strategies for Spanish-speaking audiences in Latin America.
  • Successfully achieved a 20% increase in reach and a 15% increase in engagement rate over a six-month period by effectively analyzing and optimizing social media KPI data.

AllTheRooms, Digital Marketing Analyst and UX researcher, Jan 2019 ~ Sep 2019 (NYC based travel startup)

  • Researched, designed, planned and conducted user research for our mobile site which included focus groups and card sorting methods, leading to a 35% increase in conversions.  
AllTheRooms, Growth Marketer and Email Outreach Specialist, Jan 2018 ~ Dec 2018 
  • Led cross-functional content and growth teams in optimizing website traffic and user experience through refined keyword research methods and inbound marketing strategies
  • Demonstrated effective team management by overseeing workflow and providing mentorship.
  • Collaborated effectively with international teams, demonstrating strong project management skills to multitask and deliver projects under tight deadlines.

Javeriana University, Consumer Behavior Professor, (English Module) Jan 2017 ~ Jan 2018 (Colombia)

  • Conducted literature reviews  in order to redesigned and taught the Consumer Behavior Module while coordinating students’ research projects with stakeholders. 
  • Guided over 35 research projects for business students, planning analyses to ensure precision in report conclusions and actionable plans for various companies and organizations
  • Encouraged collaboration and diversity of thought among students, facilitating discussions and projects that embraced diverse perspectives and backgrounds.

Canvas 8, Behavioral Analyst and Writer(freelancer), Jun 2017 ~ Dec 2017 (United Kingdom) 
  • Conducted interviews and surveys to write qualitative case studies on consumer behavior research trends for global companies complying research best practices. 

MAS Education, Marketing Officer, Sep 2015 ~ Aug 2016 (Colombia)

  • Developed relationships and marketing strategies with international universities to improve student recruitment by 15%.
  • Managed the delivery of a client-focused service for international development (partnerships/ exchanges) 

In-trends, Qualitative Customer Research Specialist, Sep 2014 ~ Jul 2015 (Colombia)

  • Enhanced product strategies for Groupe Renault and CITI by conducting in-depth interviews and focus groups, contributing to a 20% increase in product effectiveness.
  • Built concrete customer personas for MINI through survey protocols and etnographies, uncovering insights that informed marketing strategies through concrete presentations and led to a 25% boost in buyer engagement
  • Utilized eye-tracking to optimize customer interactions for a new gourmet ice cream line at Popsy, Colombia's largest ice cream chain, resulting in a significant 15% packaging improvement

Education & Volunteering

BACB, Registered Behavior Technician Certificate , Jan 2024~ Present (United States)

ABA Applied Behavior Analysis - Developmental Psychology

Seattle Central College, Global Business Short-term Certificate , Sep 2019 ~ Aug 2020 (United States)

Facebook Certification Digital Marketing, Social Media (Instagram, Facebook, Twitter, Youtube, TikTok), Google Adwords GPA 3.9/4.0 

Bangor University, MSc Consumer Psychology with Business, Sep 2012 ~ Jun 2014 (United Kingdom)

Marketing, Market Research, Consumer Psychology. GPA 3.7/4.0

Javeriana University, BSc Psychology, Jan 2004 ~ Apr 2009 (Colombia)

Developmental Psychology GPA 4.5/5.0

Kiwanis International -  Circle K VP and District Secretary  - Dec 2005 - Dec 2011
- Mentoring young people to raise funds for vulnerable Colombian children and families. As a District Secretary I represented over 10 Circle K Clubs in Panamá and Colombia. With over 100 members in all 3 countries. 

Skills


Marketing tools

Google Trends, Asana, Cision,Ahrefs, MOZ, SEMRush, Brandwatch, BuzzStream, Facebook Ads Manager, Later,Buffer, Canva, InDesign, Spark, Photoshop, Hunter,  Slack, Trello, Wordpress, Google Adwords, GA4, Eye-tracker.


Language

English (Fluent) Spanish (Native) ASL (Novice)


Technical Proficiency:

Microsoft Word, Excel, Power Point, Google Docs.


Projects
Canvas 8- 2017

Article "SERATTA: DIY FINE DINING FOR COLOMBIANS" (Embedded in )

Resume
Perfil

Diana Wirtala, MSc

Work Experience

Archer Education, Email Outreach Specialist, March 2021 ~ October 2023 (San Diego, United States)

  • Led a small team in designing and executing email outreach campaigns, resulting in a more than 30% increase in organic traffic and conversion rates for over 12 Higher Education institutions and online course providers, including Pearson.
  • Executed keyword research, conducted comprehensive competitive analysis, and meticulously identified content gaps, all aimed at uncovering valuable opportunities for organic growth and extracting meaningful insights for our clients, l
  • Fostered enduring contributor relationships and engaging educational content with prominent sources including CNN, .edu sites, .org, and .gov.

Colors of Connection (non-profit), Social Media Coordinator (Contract), Jan 2021 ~ March 2021 (NYC, United States)

  • Led the creation and implementation of strategic social media initiatives aimed at elevating brand recognition and expanding audience growth. 
  • Developed a strategic social media plan based on impact and donor stories, blog posts, and varied content formats, resulting in increased engagement and audience growth. 
  • Worked collaboratively with internal and external stakeholders to craft engaging content, analyze narratives, pinpoint target audiences, and construct thorough donor persona profiles and customer journeys.

Andiamo a Volare, Business Owner/Social Media Coordinator, Jun 2016 ~ Oct 2020 (Remote)

  • Demonstrated strong leadership by building and managing a remote team to establish and optimize the brand's online presence on Instagram and Facebook leading to enhanced brand visibility and engagement.
  • Develop relevant and effective communication strategies for Spanish-speaking audiences in Latin America.
  • Successfully achieved a 20% increase in reach and a 15% increase in engagement rate over a six-month period by effectively analyzing and optimizing social media KPI data.

AllTheRooms, Digital Marketing Analyst and UX researcher, Jan 2019 ~ Sep 2019 (NYC based travel startup)

  • Researched, designed, planned and conducted user research for our mobile site which included focus groups and card sorting methods, leading to a 35% increase in conversions.  
AllTheRooms, Growth Marketer and Email Outreach Specialist, Jan 2018 ~ Dec 2018 
  • Led cross-functional content and growth teams in optimizing website traffic and user experience through refined keyword research methods and inbound marketing strategies
  • Demonstrated effective team management by overseeing workflow and providing mentorship.
  • Collaborated effectively with international teams, demonstrating strong project management skills to multitask and deliver projects under tight deadlines.

Javeriana University, Consumer Behavior Professor, (English Module) Jan 2017 ~ Jan 2018 (Colombia)

  • Conducted literature reviews  in order to redesigned and taught the Consumer Behavior Module while coordinating students’ research projects with stakeholders. 
  • Guided over 35 research projects for business students, planning analyses to ensure precision in report conclusions and actionable plans for various companies and organizations
  • Encouraged collaboration and diversity of thought among students, facilitating discussions and projects that embraced diverse perspectives and backgrounds.

Canvas 8, Behavioral Analyst and Writer(freelancer), Jun 2017 ~ Dec 2017 (United Kingdom) 
  • Conducted interviews and surveys to write qualitative case studies on consumer behavior research trends for global companies complying research best practices. 

MAS Education, Marketing Officer, Sep 2015 ~ Aug 2016 (Colombia)

  • Developed relationships and marketing strategies with international universities to improve student recruitment by 15%.
  • Managed the delivery of a client-focused service for international development (partnerships/ exchanges) 

In-trends, Qualitative Customer Research Specialist, Sep 2014 ~ Jul 2015 (Colombia)

  • Enhanced product strategies for Groupe Renault and CITI by conducting in-depth interviews and focus groups, contributing to a 20% increase in product effectiveness.
  • Built concrete customer personas for MINI through survey protocols and etnographies, uncovering insights that informed marketing strategies through concrete presentations and led to a 25% boost in buyer engagement
  • Utilized eye-tracking to optimize customer interactions for a new gourmet ice cream line at Popsy, Colombia's largest ice cream chain, resulting in a significant 15% packaging improvement

Education & Volunteering

BACB, Registered Behavior Technician Certificate , Jan 2024~ Present (United States)

ABA Applied Behavior Analysis - Developmental Psychology

Seattle Central College, Global Business Short-term Certificate , Sep 2019 ~ Aug 2020 (United States)

Facebook Certification Digital Marketing, Social Media (Instagram, Facebook, Twitter, Youtube, TikTok), Google Adwords GPA 3.9/4.0 

Bangor University, MSc Consumer Psychology with Business, Sep 2012 ~ Jun 2014 (United Kingdom)

Marketing, Market Research, Consumer Psychology. GPA 3.7/4.0

Javeriana University, BSc Psychology, Jan 2004 ~ Apr 2009 (Colombia)

Developmental Psychology GPA 4.5/5.0

Kiwanis International -  Circle K VP and District Secretary  - Dec 2005 - Dec 2011
- Mentoring young people to raise funds for vulnerable Colombian children and families. As a District Secretary I represented over 10 Circle K Clubs in Panamá and Colombia. With over 100 members in all 3 countries. 

Skills


Marketing tools

Google Trends, Asana, Cision,Ahrefs, MOZ, SEMRush, Brandwatch, BuzzStream, Facebook Ads Manager, Later,Buffer, Canva, InDesign, Spark, Photoshop, Hunter,  Slack, Trello, Wordpress, Google Adwords, GA4, Eye-tracker.


Language

English (Fluent) Spanish (Native) ASL (Novice)


Technical Proficiency:

Microsoft Word, Excel, Power Point, Google Docs.


Projects
Canvas 8- 2017

Article "SERATTA: DIY FINE DINING FOR COLOMBIANS" (Embedded in )