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Definition of Reputation Credits
Ernest Liu / 劉啟民
[email protected] • (+886) 912-888362 • Taipei, Taiwan
Versatile marketing officer with 10 years experience in sales and marketing on worldwide B2C and B2B market, natural team player either in leading or following role, passionate about dealing with stakeholders to convince them why our brand or product matters.
Experience and Skills
HP Inc. Jul 2017 - Present
Product Marketing Manager, Commercial Desktops,
Manage hardware commodities complexity
Identify leverage opportunities across series and product line
Define road-map for key modules to guide global PM and regional team
Engage with third parties for new technology or modules introduction
Sustaining/NPI activities for all Desktop Form Factors (MT, SFF, AiO, Mini)
Manage overall After Market Opportunity from planning to sustaining
Key Marketing Deliverable including datasheet/tech spec/KSP
Provide post-analysis and improvement plan for platforms and modules
MSI - Micro-star International CO., Ltd., Nov 2014 - Jun 2017
Senior Product Marketing Specialist, Gaming Graphics Card
PR Management
Engage with online hardware review editors to ensure positive review,
400+awards since the launch of GeForce GTX 10 series, top in the industry!
Press release, public statement, product page text, blogs, AD insertion
Partnership/Sponsorship and E-sport team Management
Work with partners for co-exposure program and co-marketing materials
Social Media Management and Content Creation
Manage MSI official Facebook, IG, Twitter channels
Live Event/Exhibition
In charge of Y15/16 Computex, including pre-show works and booth tour
New Product Development
Provide feedback based on comment from media/end users
Select final design and features, then create compelling marketing name
Define selling point, new slogan for new product and draft global sales kit
Quarterly Product Marketing Strategy and Promotion Plan
Get required budget and support regions with guidelines and materials
NYPCB, Dec 2009 - Jun 2014
Oversea Sales Representative, IC Substrate
(Rotated to production planning team to support capacity planning on Y12)
Key account management
Negotiate with buyer about price and agreement and regular fulfillment
Forecast reply/materials planning/cost improvement/new system integration
CSR projects, EICC RA1~3 certification, BCP, Conflict free minerals...etc
CPU business engagement activities
Ramped up from 2H’10 as schedule and become a NT$1B/yr account
Education
Fu Jen Catholic University, Sep 2006 - Jul 2008
Master of Business Administration (MBA)
National Chung Hsing University, Sep 2002 - Jun 2006
Foreign Language and Literature Department
Tsz Shiou Senior High School, Sep 1999 - Jun 2002
Social Science Group Major,
Member of the Baseball / Basketball / Football Varsity
Personal Awards
- 2010 Rookie of the year award of NYPCB sales dept.
- 3 times Sales of the quarter award winner
- 2013 Best team work award
Language Capability
Excellent command of English,
Toeic: 860 pts, gold certificate
Ernest Liu / 劉啟民
[email protected] • (+886) 912-888362 • Taipei, Taiwan
Versatile marketing officer with 10 years experience in sales and marketing on worldwide B2C and B2B market, natural team player either in leading or following role, passionate about dealing with stakeholders to convince them why our brand or product matters.
Experience and Skills
HP Inc. Jul 2017 - Present
Product Marketing Manager, Commercial Desktops,
Manage hardware commodities complexity
Identify leverage opportunities across series and product line
Define road-map for key modules to guide global PM and regional team
Engage with third parties for new technology or modules introduction
Sustaining/NPI activities for all Desktop Form Factors (MT, SFF, AiO, Mini)
Manage overall After Market Opportunity from planning to sustaining
Key Marketing Deliverable including datasheet/tech spec/KSP
Provide post-analysis and improvement plan for platforms and modules
MSI - Micro-star International CO., Ltd., Nov 2014 - Jun 2017
Senior Product Marketing Specialist, Gaming Graphics Card
PR Management
Engage with online hardware review editors to ensure positive review,
400+awards since the launch of GeForce GTX 10 series, top in the industry!
Press release, public statement, product page text, blogs, AD insertion
Partnership/Sponsorship and E-sport team Management
Work with partners for co-exposure program and co-marketing materials
Social Media Management and Content Creation
Manage MSI official Facebook, IG, Twitter channels
Live Event/Exhibition
In charge of Y15/16 Computex, including pre-show works and booth tour
New Product Development
Provide feedback based on comment from media/end users
Select final design and features, then create compelling marketing name
Define selling point, new slogan for new product and draft global sales kit
Quarterly Product Marketing Strategy and Promotion Plan
Get required budget and support regions with guidelines and materials
NYPCB, Dec 2009 - Jun 2014
Oversea Sales Representative, IC Substrate
(Rotated to production planning team to support capacity planning on Y12)
Key account management
Negotiate with buyer about price and agreement and regular fulfillment
Forecast reply/materials planning/cost improvement/new system integration
CSR projects, EICC RA1~3 certification, BCP, Conflict free minerals...etc
CPU business engagement activities
Ramped up from 2H’10 as schedule and become a NT$1B/yr account
Education
Fu Jen Catholic University, Sep 2006 - Jul 2008
Master of Business Administration (MBA)
National Chung Hsing University, Sep 2002 - Jun 2006
Foreign Language and Literature Department
Tsz Shiou Senior High School, Sep 1999 - Jun 2002
Social Science Group Major,
Member of the Baseball / Basketball / Football Varsity
Personal Awards
- 2010 Rookie of the year award of NYPCB sales dept.
- 3 times Sales of the quarter award winner
- 2013 Best team work award
Language Capability
Excellent command of English,
Toeic: 860 pts, gold certificate