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Definition of Reputation Credits
Work Experience
Chief Marketing Officer
• Jumia Sénégal
September 2021 - Present
Leading Marketing activities and developing Jumia Brand in Senegal. My main mission at Jumia is to help the leading e-commerce business in Africa to thrive in the Senegalese market by driving quality traffic, developing the GMV and developing the Brand. I manage a diverse team of Performance (Paid, CRM), Brand (Offline media and PR, Design) and technical marketers (Traffic Ops, Devs).
Director of Strategy and Innovation • Caractère
décembre 2019 - septembre 2021
Leading strategic planning and strategic initiatives to advance innovation within the organization. My mission was to help the agency clients overcome big strategic challenges using innovation and planning. During that time, I thought of, planned and executed very innovative projects like the production and distribution of an urban musical album for the launch of Pepsi in Senegal, the first use of Digital/TV synchronization Ad and the first use of interactive video in Senegal for Orange.
Projects
Pepsi Launch Senegal
Strategy for Pepsi launch in Senegal
Pepsi album: https://bit.ly/3FXFRTw
Pepsi music video: https://bit.ly/3I5mQAr
Head of Digital Strategist • Caractère
décembre 2014 - novembre 2019
In charge of digital strategies of the agency's clients. From 2014 to 2019, I helped develop the digital transformation plan of Orange Senegal, the biggest digital client of Caractère. With my team, we helped develop the digitalisation of the customer service, put in place the digital media buying infrastructure and Kpis and the overall social media strategy. Our strategy for the digitalization of Orange customer service won a gold during the African Cristal festival in Marrakech.
Projects
Orange: digitalization of customer service
Orange case study: https://bit.ly/3FTGbTg
Cristal PR: https://bit.ly/3lhfvUM
International Digital manager • Havas Media
janvier 2011 - décembre 2014
In charge of digital strategies of Havas Media clients in Africa. I managed and deployed Pan African campaigns for brands like Accor, Canal+ and Emirates. I worked with more than 50 digital properties, developed media strategies, handled big budget media buying and followed revenue tracking.
Webmarketing manager • DIRLAB
juillet 2009 - décembre 2010
Defining and overseeing the online marketing strategy of DIRLAB a European company specialized in transposition of European directives.
Business Developer • ITG
septembre 2007 - août 2008
In charge of business development of Sage X3 ERP, an enterprise software.
Webmarketing Manager • Goagadir
avril 2006 - septembre 2006
In charge of the SEO program of the Marroco-based travel agency.
Education
Institut Euro-méditerranéen (Maroc)
DESS en Stratégie Marketing
2005 - 2006
Institut Euro-méditerranéen (Maroc)
Master Marketing
2001 - 2004
Skills
- Strategic Planning
- Innovation
- Planning
- Business Development
- Digital Strategy
- Digital Marketing
- Online Marketing
- Marketing
- Strategy
- Digital
- Social Media Marketing
- Marketing Communications
- Teamwork Skills
Languages
- English — Courant
- French — Courant
Work Experience
Chief Marketing Officer
• Jumia Sénégal
September 2021 - Present
Leading Marketing activities and developing Jumia Brand in Senegal. My main mission at Jumia is to help the leading e-commerce business in Africa to thrive in the Senegalese market by driving quality traffic, developing the GMV and developing the Brand. I manage a diverse team of Performance (Paid, CRM), Brand (Offline media and PR, Design) and technical marketers (Traffic Ops, Devs).
Director of Strategy and Innovation • Caractère
décembre 2019 - septembre 2021
Leading strategic planning and strategic initiatives to advance innovation within the organization. My mission was to help the agency clients overcome big strategic challenges using innovation and planning. During that time, I thought of, planned and executed very innovative projects like the production and distribution of an urban musical album for the launch of Pepsi in Senegal, the first use of Digital/TV synchronization Ad and the first use of interactive video in Senegal for Orange.
Projects
Pepsi Launch Senegal
Strategy for Pepsi launch in Senegal
Pepsi album: https://bit.ly/3FXFRTw
Pepsi music video: https://bit.ly/3I5mQAr
Head of Digital Strategist • Caractère
décembre 2014 - novembre 2019
In charge of digital strategies of the agency's clients. From 2014 to 2019, I helped develop the digital transformation plan of Orange Senegal, the biggest digital client of Caractère. With my team, we helped develop the digitalisation of the customer service, put in place the digital media buying infrastructure and Kpis and the overall social media strategy. Our strategy for the digitalization of Orange customer service won a gold during the African Cristal festival in Marrakech.
Projects
Orange: digitalization of customer service
Orange case study: https://bit.ly/3FTGbTg
Cristal PR: https://bit.ly/3lhfvUM
International Digital manager • Havas Media
janvier 2011 - décembre 2014
In charge of digital strategies of Havas Media clients in Africa. I managed and deployed Pan African campaigns for brands like Accor, Canal+ and Emirates. I worked with more than 50 digital properties, developed media strategies, handled big budget media buying and followed revenue tracking.
Webmarketing manager • DIRLAB
juillet 2009 - décembre 2010
Defining and overseeing the online marketing strategy of DIRLAB a European company specialized in transposition of European directives.
Business Developer • ITG
septembre 2007 - août 2008
In charge of business development of Sage X3 ERP, an enterprise software.
Webmarketing Manager • Goagadir
avril 2006 - septembre 2006
In charge of the SEO program of the Marroco-based travel agency.
Education
Institut Euro-méditerranéen (Maroc)
DESS en Stratégie Marketing
2005 - 2006
Institut Euro-méditerranéen (Maroc)
Master Marketing
2001 - 2004
Skills
- Strategic Planning
- Innovation
- Planning
- Business Development
- Digital Strategy
- Digital Marketing
- Online Marketing
- Marketing
- Strategy
- Digital
- Social Media Marketing
- Marketing Communications
- Teamwork Skills
Languages
- English — Courant
- French — Courant